Alexandra says, “For email marketing, data is king. The more data you have about your subscribers, the more relevant and personalized each email becomes, ultimately resulting in higher engagement and ROI. However, companies walk a fine line when trying to collect valuable subscriber data while keeping the subscription process quick and easy enough to boost conversion. A lengthy, time-consuming subscription form may deter someone from signing up, so most forms may only collect email or a few other data points, such as name or ZIP code. While these data points are a good starting point for... [...]

Jen Ribble says, “Finding the right send frequency is a challenge most email marketers face at some point. We all know that overmailing is a mistake, so conventional wisdom points to limiting your send frequency as the “safe” approach. Fewer emails should result less frustration from subscribers, and therefore fewer complaints, right? As it turns out, there are plenty of problems associated with undermailing, as well. Missed revenue opportunities: Perhaps the most obvious pitfall of undermailing is this: potential customers can’t buy from you if they don’t know about your products.... [...]

Jason Warnock says, “We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Googleupdated its algorithm to reward mobile-friendly websites. Shifts like this should come as no surprise to marketers, however. Consumer preferences have been shifting from desktop to mobile devices for a while, but before now, many speculated it was a short-term trend rather than a long-term phenomenon. Mobile is now an abiding preference, not only for research and online shopping, but email as well. In fact, mobile email clicks and revenue are at an all-time high. So as consumers... [...]

Evan Burke says, “The email deliverability landscape is in constant flux, influenced in great part by the proliferation of mobile devices and subscriber engagement-based filtering. Adapting to such industry changes increases the ability to reach audiences and generate revenue from digital messaging campaigns. But managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity. As a result, one in six email messages never... [...]

Verónica Maria Jarski says, “Boost your email’s chances of being opened by following these quick tips from Sikich. “Before sending your emails, tell your recipients what type of content they can expect and how often they’ll be hearing from you,” states Sikich. When you do send the email, send it from a real person. Avoid impersonal info@company.com email addresses. Also, spend time crafting an engaging subject line: “64% of people say they open an email because of the subject line,” states Sikich. Find out more about critical email elements and how they... [...]

Rainmaker team says, “A good email subject line will remind you what it’s like to taste blood in your mouth. What it was like lying on your back, dizzy and nausea. Granted, it’s a fleeting moment. Normal, healthy people’s BS detectors kick in after four or five seconds. By that time, though, it’s too late. They’re hooked. They want inside. They want inside because you tapped into a deep, very human emotion. Fear. Greed. Pride. Love. Security. Curiosity. The unbreakable law of the web applies to your inbox, too: people blaze through there like it were an autobahn. And they blaze... [...]

Eric Dezendorf says, “If you’re like many email marketers out there, you send your regularly scheduled batch and blast email to your entire list each day, week or month to your active segment of users. You crunch your opens and clicks data for each mail, and then move on to the next one. Though this is a good start to your email marketing program, with a simple testing plan you can take your messaging to the next level. Since you only have a limited amount of chances to connect with your users, it’s best to apply a small test to each email to maximize the results of your marketing efforts.... [...]

Christopher Ratcliff says, “Do basket abandonment emails work? Is there any ‘best practice’ guidance that ecommerce sites should follow? What is the likelihood that an abandoner will come back to purchase after receiving the email? Let’s try to answer these questions right now… According to SaleCycle’s founder and CEO, Dominic Edmunds: Cart abandonment is one of the biggest challenges facing online retailers, with three-quarters of customers effectively walking away at the till. That’s a hefty amount of abandonment and certainly falls in line with Hubspot’s... [...]

Mohammed Ahmed says, “For most brands, reputation is everything. After all, how others perceive you can have a huge impact on your relationships. And no matter what your unique brand personality is, at the end of the day, you want your reputation to be positive. But have you ever stopped to consider how your email sender reputation is doing, too? If your email reputation stinks, it’ll affect the kind of relationship you have with your subscribers too. Every email you send, every subject line you write and even the email address you send from all contribute to your reputation – and that... [...]

Daniel Beulah says, “We get this question probably more than any other: when is the best time to send an email to customers? The answer is that it is totally unique to your organization. There are many factors that could influence what your perfect send time is and the motivations of your customers. Testing for the correct send time for your customers can increase the relevancy of your email campaigns and, in turn, increase your overall clickthrough rate. To discover your unique send time, there are two simple tests that you can perform that will focus your email campaigns to send on the... [...]