Alex Bashinsky says, “You’ve done the work to create great content and have readers visiting your website, but now it’s time to take your marketing to the next level. It’s time to jumpstart your email-marketing strategy. You hear it again and again that building an email list is the most important aspect of content marketing, as it helps create a more direct channel to your audience through which you can share discounts, promotions or premium content. But you’ve got to make the “ask.” So, how do you ask nicely? The surprising answer may be with pop-ups. You know, the boxes that... [...]

Olivia Dello Buono says, “From confirmation emails to connecting with customers, we’ve covered a lot of hot topics on the blog in 2015. So in light of the new year, we’re counting down the best of the best (as determined by your clicks, tweets and shares): 10. Quick Ideas for Emails You Can Send Today Bookmark this handy email cheat sheet, filled with quick ideas for emails you can send today. 9. How to Write an Autoresponder Email Series Autoresponder emails have a ton of time-saving and business-growing benefits… and yet 75 percent of businesses aren’t using them. Add a follow up... [...]

Tom Tate says, “We are quickly approaching the new year, and with each new year comes new beginnings. If you’re planning to start a new business venture in 2016, then you’ll definitely want to listen to this packed-to-the-brim episode of Ask Me About Email Marketing. This week’s question comes from life coach, Dr. Wasi Saleem, who recently launched his brand and is looking to attract more email subscribers. To answer his question, we’ve recruited Brandon Olson, Content Marketing Manager at AWeber. In this episode, you’ll learn: How to optimize your website by determining your... [...]

Liz Willits says, “By the end of 2016, it’s predicted that there will be 4.6 billion email accounts. Wow. That’s a huge audience! As more people embrace email, you need to change the way you engage with your subscribers to keep up with their changing needs. To stay relevant, your email marketing best practices need to adapt to your audience. To help you into the New Year, we have four email marketing best practices for 2016 to make your emails the coolest and most relevant in the inbox. Keep reading to learn how you can win with email marketing in 2016. 1. Contextual Emails In 2016,... [...]

Kim Robbins says, “Water daily, direct sunlight, and lots of love. Okay, just kidding, but I really do LOVE to code and design email templates, and there’s lots you can do to care for your email template to make sure you’re getting the most out of it! Emails thrive better in some environments than others. As an email designer, I do my best to code templates that will work well across all email clients, browsers, and apps. If you’ve ever tested your emails to different combinations of browsers, email clients, and apps, you may have noticed your emails display differently depending on... [...]

David Moth says, “We’ve already rounded up the top email marketing trends from 2015, and now it’s time to look forward to 2016. I asked several experts to suggest the trends that will define email marketing over the next 12 months. They included: Steve Denner, COO at Adestra. Hannah Price, email marketing manager at Missguided. Joanne Yarnall, CRM manager at Missguided. Guy Hanson, senior director of professional services at Return Path. Parry Malm, CEO at Phrasee and Econsultancy contributor. Kath Pay, CEO of Holistic Email Marketing and tutor of Econsultancy’s Email Marketing... [...]

Monica Montesa says, “With the new year quickly approaching, it’s the perfect time to review your overall email marketing strategy and make plans for a fresh start come January 1. And what better place to start than with your subscriber list? Cleaning up inactive subscribers from your email list is an easy way to set yourself up for success for the new year. It ensures that you’re emailing the people who want to hear from you, and it’ll help improve your overall engagement. To find out if your subscribers want to remain on your list, you’ll need to send them a re-engagement email.... [...]

Radhika says, “If you’re a regular sender of emails, you know that your subject line is crucial. The right subject line will get more of your emails opened and read. More emails read will lead to more conversions for you. An uninteresting subject line will leave your email unopened — or worse, send it straight to the trash — and what good is that to you? The best subject lines are short and descriptive enough for your reader to WANT to open the email and see what it says. Don’t try too hard to”. 17 Email Subject Line Best Practices to Follow Mark Ling’s  ’Affilorama’ Blog  [...]

David Moth says, “Eagle-eyed Econsultancy readers will notice that we’ve published a number of end-of-year roundups recently. For each of these posts we asked a panel of experts for their views, and while I had their attention I slipped in a few extra questions. So, what did our marketing experts think was the most common mistake that brands still make with their email campaigns, and in an ideal world what would they like to see happen to email marketing in 2016? Here’s the panel, followed by their views on the matter: Steve Denner, COO at Adestra. Hannah Price, email marketing manager... [...]

Beth Hayden says, “I know building your email list can be a painfully slow process. Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to sign up. Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers into email subscribers. While the top of your site’s sidebar is the “traditional” spot for an email list opt-in form, you don’t want it to be your sole method for collecting email subscribers. Today, I’m going to share improvements you... [...]