Jack Loechner says, “According to a new report from Silverpop/IBM Marketing Cloud, 8.6 trillion text messages are sent every year on average, including 6 billion per day in the United States alone. Consumers are carrying their mobile devices with them day and night, using them to engage with brands in ways never imagined even a decade ago.With more than 90% open rates on Short Message Service (SMS,) and engagement rates of up to eight times higher than email, Savvy marketers have picked up on these mobile trends and have started incorporating SMS into their messaging mix to better... [...]

Christina Sullivan says, “There’s no denying that podcasts have grown in popularity over recent years. In fact, 33 percent of Americans older than age 12 have listened to at least one podcast, according to the Pew Research Center.With endless podcasts out there, it can be tough to narrow down the key shows and episodes that you’re most interested in.If growing your email list is on your list of things to do, check out these three episodes of “The Top” with Nathan Latka”.Three Podcast Episodes to Help You Grow Your Email ListAweber Blog [...]

Lindsay Kolowich says, “Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.How? They create campaigns that delight customers. They evoke emotions and promote sharing. And sometimes, they connect people with their loved ones or partner... [...]

Leslie Ye says, “Business emails: Easy to send, difficult to perfect.Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?Answer: Your subject line.Short and to the point, they either act as a tantalizing teaser or a reason to send your email straight to the trash folder.Just because someone opened and responded to your first email doesn’t mean you’re guaranteed to keep the conversation going. So what happens if your contact goes silent? Below are 16 email... [...]

Rachel MacDonald says, “This morning I opened my email and saw the following:Dear sir,For only $500 I can help your company grow. Please respond immediately for more information.Delete.Not only did they get my gender wrong, but there is no obvious value in this email. They didn’t tell me how they can help my company grow, they just told me how much it would cost.Instead, the email should’ve look something like this:Hi Rachel,I’ve noticed [name of my company] has been trying to achieve [specific goal]. I can help you with this by [value proposition].I’d love to discuss how... [...]

Kristen Dunleavy says, “Your email could contain the secrets of the universe – but if your subject line stinks, no one is going to read it. While there is no magic formula to create the perfect subject line, there are a few tried-and-true tactics that consistently get awesome results. Try one of these subject line types on your next email and watch your open rates soar.Short and sweetDid you know that subject lines with 30 characters or less have an above-average open rate? It makes sense considering that 40 percent of emails these days are opened on mobile first, where you can only fit... [...]

Pamela Vaughan says, “A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.We’re crazy, right? We must be crazy. We’re the same people who just recently blogged abouthow important growing subscribers is to increasing blog traffic. What gives?Graymail. Graymail is what gives …Graymail? What’s Graymail?Graymail is email you technically opted... [...]

Monica Monteasa says, “Webinars have become a must-have marketing tactic for many business owners over the years. And it’s obvious why: they’re great for raising brand awareness and educating your audience in an interactive way.But did you know that webinars can also help you grow your email list?If  not, you’ll definitely want to check out the latest Quick Tips episode to see how you can get started”.Quick Tips Video: How to Use Webinars to Grow Your Email ListAweber Blog [...]

David Moth says, “It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing.Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year.The words of wisdom come from both agency and client-side marketers. Now, on with the trends…Triggers & automationSteve Denner, COO at AdestraThough email automation isn’t something new, 2015 saw an increase in adoption and success with... [...]

Beth Hayden says, “Need a quick way to entice someone to join your email list or register for your website? Give away something for free.By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something useful immediately .Some call it a “bribe,” some call it an “incentive,” and some call it a “freebie.” Whatever you call it, this technique can bring in big results as a list-building strategy.But finding the right incentive for... [...]