Kim Robbins says, “Water daily, direct sunlight, and lots of love. Okay, just kidding, but I really do LOVE to code and design email templates, and there’s lots you can do to care for your email template to make sure you’re getting the most out of it!

Emails thrive better in some environments than others. As an email designer, I do my best to code templates that will work well across all email clients, browsers, and apps. If you’ve ever tested your emails to different combinations of browsers, email clients, and apps, you may have noticed your emails display differently depending on where it’s being rendered. You may have also noticed that some email clients are more difficult to work with than others.

So what can you do to take proper care of your email template?

Copy and paste with caution

Copying and pasting content is a common practice, but it can introduce some pests into your email code. It’s best to type directly into the editor, or to only copy and paste from plain text sources which will strip out any extra code picked up in the copy process.

How To Care For Your Email Template

Aweber Blog

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