HubSpot columnist Christina Perricone has published a useful guide to email marketing. Perricone says, “Here are some stats that prove how effective email marketing can be: Email is good for business. Two thirds of customers have made a purchase as a direct result of an email marketing message. Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own... [...]

SnapMailPro,with its custom software and its live service team, works like a robot: you give it a task, and it performs it without further involvement from you being required. For example, you can tell it, “Send the message I have just submitted to you on Tuesday morning to all my lists, and on the sales page, put a countdown timer for Saturday midnight. Also, use one of my favorite email templates”. In response, the team of experts builds your email, then adds the timer to the sales page, and sends the email to the lists. Before sending it, you can review their work and ask for any... [...]

The recently announced SnapMailPro is a combination of innovative email software and a technical support team. For an investment of $1, you can have a 2 week trial of this package to see if it works for you. The software lets you do A-B testing of your copy for emails, opt-in pages and squeeze pages. It supports auttoresponder email sequences for people who opt in to your lists. And it lets you segment your list and tag your creative content. But they not only are they offering innovative email software; they will do the work to get the software ready to use in your business and then actually run... [...]

You need to continue experimenting for achieving success in marketing. Email too is a form that can be made irresistible by innovating your thinking. Entrepreneur contributor Susan Gunelius has shared ten tips to write emails that can help you get better results. Gunelius says, “Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages: Step 1: Exploit your product’s (or service’s) benefits If you’re writing an email message with a call to action that motivates people to take... [...]

Customer engagement is the ultimate goal of brands and marketers as it leads to the sales process. Email marketing being one of the oldest form of marketing can do wonders if some kind of innovation is applied to it. Econsultancy columnist Nikki Gilliland has shared five benefits of using gamification in email marketing. Gilliland says, “Whether it’s a quiz in exchange for prizes or a game purely for entertainment purposes – there are many benefits to incorporating gamification. Here’s more on this, along with a few examples to illustrate it. Attract new subscribers One of the main... [...]

Content Marketing Institute is hosting a webinar on ‘How to Leverage Email Marketing for Deeper Donor Relationships’ on Wednesday, June 20 at 2.00 pm EDT. The CMI team says, “In 2015, nonprofits sent 2.4 billion emails to 37 million subscribers. Using email marketing, nonprofits can inform supporters and generate donations without taking the focus away from their clients. But how do you grow your list of recipients the right way? And what emails should they be receiving from you? Join Ros Hodgekiss, Customer Success Programs Manager at Campaign Monitor as she discusses how nonprofits... [...]

Email marketing is one of the most successful promotional tactics. With a well-planned email marketing strategy, marketers can win at the marketing game. HubSpot columnist Matthew Scott has shared four email templates that helped generated HubSpot generate $100,000 in 30 days. Scott says, “Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So we had to come up with a different... [...]

In email marketing subscriber engagement is the ultimate goal as it helps you to initiate a sale. With right email segmentation you can target the right results. Entrepreneur contributor Susan Gunelius has shared nine email segmentation techniques that can help you improve your email engagement ratio. Gunelius says, “There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits). In most cases, segmenting based on behaviors yields the best... [...]

Constant improvement in your marketing tactics can result into enhanced results. The same applies to the email marketing form which has been the oldest marketing channel. Entrepreneur contributor Liviu Tanase has shared four tips to rightly communication with your customers using email marketing. Tanase says, “In marketing, email outperforms any other channel, with a reported $44 return on investment for every $1 spent. While it seems that tweet traffic and social media traction leave little room for other methods of communication, email is still the best and oftentimes preferred way for... [...]

Email automation can set you free from managing your schedule and monitoring the campaign performance. It can also hep you to build better communication with your prospects. Marketing Land contributor Len Shneyder has shared four email automation best practices for better results. Shneyder says, “Email automation goes by many names: nurture, drip, triggered messages and so on. Whatever term you use to define marketing automation, one thing is clear: It’s about doing more with less and driving outcomes and long-term strategies to improve customer lifetime value (LTV). In the case of email,... [...]