HubSpot’s Ultimate Guide to Email Marketing
HubSpot columnist Christina Perricone has published a useful guide to email marketing.
Perricone says, “Here are some stats that prove how effective email marketing can be:
- Email is good for business. Two thirds of customers have made a purchase as a direct result of an email marketing message.
- Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content.
- When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.
- Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.
Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend”.
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