MarketingSherpa has published an article titled “Are email lists growing or shrinking?”. Daniel Burstein says, “Numbers are a default way to measure success. A key number for email marketers is list size. While it is an imperfect measurement at best – it certainly doesn’t account for quality – who wouldn’t prefer and work toward a growing list? In this edition of the MarketingSherpa Research Chart of the Week, we’ll take a look at email list growth trends“. Are email lists growing or shrinking? MarketingSherpa [...]
Archive for the 'email marketing' Category
This is a reminder for the Return Path’s Outlook.com webinar on April 23. Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s... [...]
This is a reminder for the Return Path’s Outlook.com webinar on April 23. Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s... [...]
The latest article on ‘Website Magazine’ is titled “Scarcity Tactics in Email Marketing”. Pete Prestipino says, “A new email marketing solution has emerged and it’s already positioned itself to “scare” up some business. ROEmails, created by marketing software developer WebNova, is a free software solution that aims to help email marketers improve performance by adding “scarcity” information to emails by including an email countdown timer that appears in a recipient’s inbox. Senders can create a countdown timer within the ROEmails system that... [...]
The latest article on ‘Website Magazine’ is titled “5 Effective Email Strategies for Retailers (Part One)”. Allison Howen says, “Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still-growing marketing channel is also fairly inexpensive and is a great resource for retailers trying to acquire and retain customers, increase conversions or generate awareness. After using this channel for a while, however,... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Using A/B tests to challenge your assumptions”. Daniel Burstein says, “Dan Ariely has a Ph.D. in business administration. He also has a Ph.D. in cognitive psychology. I can think of no better description of a high-performing marketer. Someone who understands management and organizations, yes, but who also can provide unique insights into mental processes (i.e., the mind of the customer). We were honored to have Dan as a keynote speaker at MarketingSherpa Email Summit 2014. While there, he stopped by the Media Center... [...]
The latest ClickZ blog post is titled “5 Pervasive Email Challenges – and How to Fix Them”. Simms Jenkins says, “There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple steps to take to fix them. The email marketing train is a constant and fast-moving one. It is hard to get off at the high speed and seemingly even harder to slow it down and take in the view. I know many email marketers that find it very hard to change less-than-successful practices or gain momentum on new techniques and strategies.... [...]
MarketingSherpa has released a case study titled “Email Marketing: Retailer repurposes existing content to increase CTR 904%”. Allison Banko says, “The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company’s existing content to reap great results. Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%. To learn more about how evo successfully seized this opportunity,... [...]
Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s Certification program? What domains are hosted by Microsoft outside of Outlook.com? What... [...]
The latest article on HubSpot blog is titled “The Triggered Emails You Need to Make Your Marketing Automation Work”. Ellie Mirman says, “When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer. The inherent flaw in this strategy is that it starts with the marketer’s timeline rather than the prospect’s.... [...]