The latest article on ‘Website Magazine’ is titled “Marketers Get Help with Responsive Email”. Derek S. says, “There are few things that enrage savvy marketers more than when meticulously planned campaigns don’t reach the end-user as planned. Much to marketers’ delight, GraphicMail has announced the release of their new Email Creator, which is a fully responsive email newsletter creator. “It’s packed with dozens of responsive email templates: templates that stack well on small screens and need absolutely no HTML code changes by our clients themselves,” said Nicholas... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “The Secret Fix That Instantly Improves Your List Posts”. Corey Eridon says, “Don’t worry, I’m not going to tell you to format them with big bold headers. (But you should totally do that.) I’ve written and edited hundreds of list posts, and there’s one thing I’ve learned about what makes them great. The best list posts have the right balance between list length and list item explanation. First, let’s define what I mean by those two phrases. List Length: This is how long your list is, whether... [...]
The latest article on HubSpot blog is titled “The Best Cold Email Pitch I’ve Ever Gotten”. Ginny Soskey says, “HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us, most of them are duds. Maybeonce in a while, we’ll get a gem … maybe. But often, we’re passing on most of the pitches in our inbox. We pass on most because we want to make everything you read worth your time. Since you — yes you, the person reading this very post — have taken time out of your day to visit our site, we... [...]
The latest article on ‘Website Magazine’ is titled “Taking the Next Step – Optimizing Your Emails”. Eli Menaker says, “You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? How do you improve your engagement, outreach, clicks and opens? How do you continue to leverage your emails and improve your campaigns? Below are three next simple steps you can take to supercharge your email marketing efforts. 1. Create sub-lists for targeted emails: One of the best things you can do to increase the success of your email... [...]
The latest article on HubSpot blog is titled “5 Easy Ways to Screw Up Your Email Subject Lines”. Scott Yates says, “Ever notice how it’s so much quicker to ruin a good thing than it is to nurture something to the point that it’s good? For instance, it takes a whole summer to grow a tomato plant that bears fruit, but in less than a day the entire plant can be annihilated by intense heat, under-watering, over-watering, insects, hail, bunny rabbits, or the Golden Retriever from next door. The same principle applies to your emails. A bad subject line can ruin your perfectly... [...]
The latest ‘Econsultancy’ blog post is titled “Simple steps for measuring email campaign effectiveness”. Ornaith Killen says, “As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness. This is quite an interesting topic, and not just for email marketers. Taking a very safe wild guess, I would estimate that most people who have access to an email address have received an email as part of a campaign. So basically anyone who has signed up to Groupon, Asos, Econsultancy”. Simple... [...]
The latest VerticalResponse blog post is titled “How Email Marketing Helps Your Small Business”. Lisa Furgison says, “If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. VerticalResponse is here to get you the answers you need.Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI). According to the Direct... [...]
The latest article on ‘Marketing Land’ is titled “Email Win-Back Programs: Do They Work?”. Tom Sather says, “For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a high number of inactive accounts can cause a business’s emails to be delivered to spam, which... [...]
This is a reminder for the Return Path’s Email Blacklists webinar on April 30. Return Path is hosting a webinar featuring Dale Langley on Wednesday, April 30 at 11.00 am CET. The topic of the webinar is “The Ultimate Guide to Email Blacklists”. The webinar will cover the following: How to track blacklistings but also how to avoid them in the first place The most important blacklists and their impact on your email deliverability Helpful advice on how to react if you end up on one of the major blacklists. Webinar Details Organizer: Return Path Key Speaker: Dale Langley Topic: The... [...]
The latest VerticalResponse blog post is titled “How to Tie Current Events into Your Email Marketing”. Lisa Furgison says, “Daily news might sound like an odd place to turn to for email marketing ideas, but it can be a gold mine of topics. For instance, a spring snowstorm that makes headlines could inspire a “snowmageddon” email promotion. From Opening Day of Major League Baseball to an upcoming election, you have a lot of options.Alan Guinn, who helps small businesses with email marketing at The Guinn Consultancy Group, says emails that focus on current and/or unique events... [...]