Email marketing can be an effective way to reach your target audience. According to a 2022 Mailchimp report, the average open rate for emails is around 20% and the average click-through rate is around 3%. These numbers are higher than social media or display advertising. Digital Marketing Depot has published ‘5 Red Flags to Look for In Email Marketing Platforms’. The DMD team says, “Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing... [...]
Archive for the 'email marketing' Category
HubSpot has published a new video ‘Grow Your Email List from 0 to 10,000+’ featuring useful tips and strategies to grow your email list. The HubSpot team says, “What’s the point of a great email newsletter if no one is around to read it? Kind of like if a tree falls in a forest but no one’s around to hear it … you get it. Growing your email list takes some work, but there are steps you can take to uplevel your email list quickly and effectively. In this video, we reveal four strategies to help you take your email list from 0 to 10,000 and beyond. From implementing... [...]
A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think. Digital Marketing Depot has published ‘The Definitive Guide for Writing and Designing Emails That Convert’. The DMD team says, “There is a psychology behind what grabs readers attention and why and proven theories about why people convert. Are you ready to use the science of influence to your advantage? In Marigold’s latest... [...]
Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people using email. HubSpot contributor Erica Santiago has published an article featuring 12 email marketing trends marketers should know. She says, “The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox. Let’s get started. 1. More Focus on Data Protection and Privacy 64% of online consumers have quit doing business or working with an organization for asking for too much personal... [...]
Email marketing is one of the most effective marketing channels available today, with an average ROI of 4000%. This means that for every $1 you spend on email marketing, you can generate $40 in revenue. HubSpot contributor Pamela Vaughan has published an article featuring 20 email best practices that drive results. She says, “According to a HubSpot survey, 94% of marketers find email marketing effective for reaching their business goals. 17 Inbound Email Marketing Best Practices 1. Don’t purchase contact lists. This first tip should come as no surprise, but given the General Data... [...]
AutoMailX does away with your monthly subscriptions fees to GetResponse, Aweber, or other autoresponder. For about $17 (but the price is rising), which you will agree is a tiny one-time fee, you can have the newest autoresponder of them all. It has been called a “MailChimp Killer”. It’s an AI-Powered App that writes and delivers unlimited stunning emails to drive clicks, sales, and commissions. With this new autoresponder, you are getting Done-For-You Leads, Built-In High-Speed SMTP (Email Delivery Servers), Smart Tagging, Unlimited List Importing & Mailing –... [...]
Email segmentation is a marketing tactic that divides email subscribers into smaller groups based on specific criteria. The goal is to send the right message to the right people at the right time. AWeber has published a new report ‘Segmenting Your Subscribers’ featuring useful advice on email segmentation. The AWeber team says, “By segmenting your list, you can address relevance, make sure that your emails are true to your original offer and give subscribers only the information that they expressed interest in receiving. In This Report, You’ll Learn: What to send to people... [...]
Color psychology is the study of how colors influence human behavior. In marketing and branding, color psychology is used to understand how colors impact consumers’ perceptions of a brand. Marketers believe that color can influence consumers’ emotions and perceptions about goods and services. For example, a company’s logo can attract more customers. AWeber has published a new video ‘Boost email engagement with color psychology’ featuring useful tips on improving email engagement. The AWeber team says, “There are so many different ways you can use colors in... [...]
Pictures speak louder than words. With quality images, you can improve the responsiveness of your email marketing campaigns. AWeber is offering free holiday GIFs to spice up your email marketing campaigns. Sean Tinney says, “Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue.... [...]
HubSpot has published a new video ‘Top Cold Emailing Tips (Boost Open Rates Today)’. The HubSpot team says, “With the right plan in place, cold emailing is a marketing method proven to increase sales leads and grow your business. In this video, we’ll take you step-by-step through some of the best cold email strategies and offer game-changing tips on how to write your own effective cold emails based on these tactics. By the end of this video, you’ll learn exactly how to warm up your cold outreach to maximize open rates and ultimately close more deals! What... [...]