Email marketing is one of the most effective marketing channels available today, with an average ROI of 4000%. This means that for every $1 you spend on email marketing, you can generate $40 in revenue. HubSpot contributor Pamela Vaughan has published an article featuring 20 email best practices that drive results. She says, “According to a HubSpot survey, 94% of marketers find email marketing effective for reaching their business goals. 17 Inbound Email Marketing Best Practices 1. Don’t purchase contact lists. This first tip should come as no surprise, but given the General Data... [...]

  AutoMailX does away with your monthly subscriptions fees to GetResponse, Aweber, or other autoresponder. For about $17 (but the price is rising), which you will agree is a tiny one-time fee, you can have the newest autoresponder of them all. It has been called a “MailChimp Killer”. It’s an AI-Powered App that writes and delivers unlimited stunning emails to drive clicks, sales, and commissions. With this new autoresponder, you are getting Done-For-You Leads, Built-In High-Speed SMTP (Email Delivery Servers), Smart Tagging, Unlimited List Importing & Mailing –... [...]

Email segmentation is a marketing tactic that divides email subscribers into smaller groups based on specific criteria. The goal is to send the right message to the right people at the right time. AWeber has published a new report ‘Segmenting Your Subscribers’ featuring useful advice on email segmentation. The AWeber team says, “By segmenting your list, you can address relevance, make sure that your emails are true to your original offer and give subscribers only the information that they expressed interest in receiving. In This Report, You’ll Learn: What to send to people... [...]

Color psychology is the study of how colors influence human behavior. In marketing and branding, color psychology is used to understand how colors impact consumers’ perceptions of a brand. Marketers believe that color can influence consumers’ emotions and perceptions about goods and services. For example, a company’s logo can attract more customers. AWeber has published a new video ‘Boost email engagement with color psychology’ featuring useful tips on improving email engagement. The AWeber team says, “There are so many different ways you can use colors in... [...]

Pictures speak louder than words. With quality images, you can improve the responsiveness of your email marketing campaigns. AWeber is offering free holiday GIFs to spice up your email marketing campaigns. Sean Tinney says, “Everything deserves a little extra sparkle during the holidays, so as a free gift to you, AWeber’s design elves created these 33 holiday-themed animated GIFs. Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue.... [...]

HubSpot has published a new video ‘Top Cold Emailing Tips (Boost Open Rates Today)’. The HubSpot team says, “With the right plan in place, cold emailing is a marketing method proven to increase sales leads and grow your business. In this video, we’ll take you step-by-step through some of the best cold email strategies and offer game-changing tips on how to write your own effective cold emails based on these tactics. By the end of this video, you’ll learn exactly how to warm up your cold outreach to maximize open rates and ultimately close more deals! What... [...]

In today’s digital age, email has become an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms, and verify our identity. It’s the key to our digital footprint. Digital Marketing Depot is hosting a webinar ‘Unleash the Untapped Power of Email Address Intelligence’ on Thursday, October 5, 2023, at 1.00 pm EDT. The DMD team says, “During this webinar, you will learn the significance of email address intelligence in the modern digital landscape and how it can: Drive... [...]

ProfitReply AI is a brand-new autoresponder just released, with AI-supported simplicity. No more struggling to write every single email yourself or build a list. Email marketing becomes a breeze once you put your hands on ProfitReply Ai. It even has (and this is important) built-in servers and dedicated IPs ready to send your affiliate link to sll your leads so there’s no need to configure anything. Just push a button and send unlimited emails. You may be thinking that such a complex software comes with a hefty monthly subscription and requires prior technical skills, but you’d be mistaken. ProfitReply... [...]

Inbox Zero is a popular email management method aiming to help you keep your inbox organized and free of clutter by responding to or deleting emails as quickly as possible. HubSpot contributor Lindsay Kolowich Cox has published an article featuring useful strategies on getting to Inbox Zero in Gmail. She says, “Here’s how to set this up in Gmail. The Step-by-Step Guide to Getting to Inbox Zero in Gmail Step 1: Prepare for your new inbox layout. To make this whole process work, you’ll need to get rid of the Social and Promotions tabs. (Pro Tip: If you’re worried about getting... [...]

There are a lot of opinions about maximizing your email marketing results, with experts arguing on both sides of every variable. MarketingProfs is hosting a webinar ‘Email Marketing Myths Debunked’ on Tuesday, September 19, 2023, at 2:00 pm ET. The MarketingProfs team says, “Join Act-On Software’s Kelsey Yen, demand generation manager, and Matt Sailor, senior content marketing manager, for this fun, interactive webinar. They’ll unravel the mysteries around email marketing, set the record straight, and debunk persistent email marketing myths. Plus, you’ll get... [...]