AI in email marketing leverages machine learning and automation to create personalized, data-driven campaigns that resonate with recipients. By analyzing customer behavior and preferences, AI helps marketers optimize content, timing, and targeting, enhancing engagement and conversion rates.

MarTech contributor Liz Wilcox has published an article featuring useful tips on using AI in email marketing without losing the human touch.

She says, “Instead of using AI solely in ways that benefit our companies, we need to use it to create a more enjoyable human experience through the content we create.

How to use AI in email marketing while ensuring a human experience

Generative AI

When you think of AI in email marketing, you probably think of using it to write email content. Tools like ChatGPT have a lot of potential for this.

  • Fully written email campaigns.
  • Subject line generation.
  • Rewriting drab prompts and templates.
  • Summarizing bulk messages.
  • Sequence framing and outlines.

But the words in your emails reflect your brand’s identity. It’s important to use tools like ChatGPT to improve writing, not to do all of it for you.”

How to use AI in email marketing without losing the human touch

MarTech

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