Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples. O’Brien says, “Let’s look at 9 of the best to help improve and optimize your email marketing activities. 1) Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers... [...]

Inbox deliverability is the percentage of emails that reach a recipient’s inbox without being blocked by spam filters or other email security measures. Digital Marketing Depot has published a new white paper titled ‘Demystifying Inbox Deliverability Changes Coming in 2024’. The DMD team says, “Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes – affecting marketers everywhere. But don’t panic: Marigold is here to help you understand these changes and ensure your... [...]

Content Marketing Institute has published a new video ‘Social Media Turmoil Continues | 2024 Content Marketing Predictions’ featuring content marketing predictions for 2024. The AWeber team says, “Changes in the social media landscape will affect content and marketing in strategy, budgets, traffic, and more in 2024. We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2024. Here are their thoughts on how turmoil continues to affect the... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. “I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and... [...]

Email Autoresponder Magic is today’s MyNams December Deal, available until midnight. It is a 6-Part Video Course with short easy-to-follow video modules that walk you through the process of creating your email autoresponder series to begin building cash generating autoresponders that work for you day and night. In addition, it includes notes for the slides and MP3 audios of the training for your consumption in any format. These videos show you how to set up your autoresponder, how to write effective emails, how to design the right series of email to build an effective campaign, and a lot... [...]

AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance. The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate script and producing it in a fancy studio. I recorded the video above on my iphone in my home office to give an example of what’s possible with just your phone and a few minutes. But just because something is easy isn’t reason enough to... [...]

AWeber has published a new video ‘Keep your email consistently beautiful and readable’ featuring useful tips to make your emails attractive. The AWeber team says, “Message Themes brings all your design options into one convenient spot, making it easier than ever to manage how your email looks. It’s never been simpler to make sure your all your text, buttons, links and other visual elements look consistently great through your entire email.” https://www.youtube.com/watch?v=54w-7uQcwcc AWeber  [...]

PLR Funnel Mastery/ Opt-in Funnel Creation is today’s MyNams December Deal, available until midnight. This shows you how to build a funnel that not only builds your email list (the main purpose, of course), but also adds the first product offer so that your list building efforts – including paid advertising – are self-funding, because you immediately earn income from those who subscribe to your list. There’s a seven-step process for building this kind of opt-in funnel. The core of the process is creating a unique opt-in gift from a PLR product (starting with PLR makes this... [...]

An email marketing audit is a thorough evaluation of an email marketing strategy. It assesses the performance of email campaigns to identify what is working and what isn’t. HubSpot has published ‘Email Marketing Audit — The Complete Guide‘ to help marketers with email audit process. says, “Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. The Benefits of Email Marketing Audits I interviewed... [...]

As we reported last week, every day in December, NAMS is offering a NAMS December Deals special buy, a one-day-only sale price on one of their online marketing products. Today’s product is a collection of 850+ Original Email Swipes that David Perdew (the founder of NAMS) wrote during 2020-2022 to promote 160 evergreen products in the internet marketing niche. You can use them as is (replacing his name and link with your own, of course) to promote the same products. Or, you can use them to learn copywriting, finding principles that you can use to promote other products. Why not do both? Here’s... [...]