Your email marketing success depends on a variety of elements. Email open rate is one of the most important of them. MarketingProfs contributor Chan S. White has published an article on picking the right email sender name for your email campaigns. He says, “Consider these best-practices that I rounded up from some top B2B consultants at Oracle marketing consulting. 1. Reserve the tactic for late-funnel communications Early in a relationship, a prospect or subscriber is going to be much more familiar with your brand name than the name of anyone at your company. That includes your CEO, who... [...]
Archive for the 'email marketing' Category
Spam trigger words are phrases that email providers flag as fraudulent and malicious. It is important to keep your email campaigns free from such words. HubSpot contributor Karen Rubin has published an article featuring a list of 394 email spam trigger words to avoid in 2023. She says, “Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If you’ve made it on an email blacklist, that means you’ve repeatedly sent emails to recipients who haven’t signed up for your email list. Your emails can get sent to spam if you: Don’t... [...]
A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to... [...]
Watch the latest episode of the Copyblogger podcast ‘The Email Expert Who Sends A $149/mo. Paper Newsletter’ featuring Ethan Brooks and Chris Orzechowski. The Copyblogger team says, “On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).” Copyblogger [...]
ProfitEngage autoresponder lets you take advantage of the single, most reliable method of making money online consistently since 1995. What’s that, you may ask? If you have been involved in online marketing for any length of time, you’ll know that the answer is email. Email marketing has always been (and still can be) profitable, but it can be even more so if done in the best way. You can earn more from email marketing if you are able to reach more inboxes to talk to more interested people. The right autoresponder service can help you do that. An autoresponder manages your email list,... [...]
Email marketing for nonprofits is an effective way to engage with supporters, increase donations, and share the impact your organization has on your mission. HubSpot contributor Caroline Forsey has published ‘Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy‘ to help you achieve email marketing success. She says, “Studies show that email continues to offer the highest return on investment (ROI) of any outreach strategy. TruConversion reports that an email marketing campaign can deliver a return of $40 for every $1 spent. This makes email the channel... [...]
Email marketing is a proven tactic to grow your business. It helps you stay close to your audience and keep them informed about your products and services. AWeber contributor Sean Tinney has shared 25 brilliant lead magnet ideas to grow your email list right now. He says, “Here are 25 great lead magnet ideas for inspiration. Not only will you get proven ideas from a bunch of different businesses across multiple industries, but you’ll also see how easy creating your lead magnet can be. And once you’re got your lead magnet created and set up, you can start turning visitors into leads... [...]
With the new autoresponder ProfitEngage, you can simply start generating traffic and (potentially) commissions from email marketing even before you build a list and without writing your own emails. SMTP comes built-in (budget autoresponders rarely have SMTP, but it’s crucial, and you usually have to buy it separately), and you pay only once; there are zero monthly fees. ProfitEngage is the perfect autoresponder, according to its creators, especially since: ➤ It doesn’t cost an arm and a leg, ➤ It comes with no restrictions and ➤ There is zero downtime. It has what other one-time... [...]
Your email subject lines play a pivotal role in improving the email open rates and contribute to the overall success of your marketing campaigns. HubSpot contributor Emma Brudner has published an article featuring 70 sales email subject lines that get opened, read, and responded to. She says, “Use the following tips knowing that they’ve been tried, tested, and verified to work by reps around the world. 1. Keep it brief. The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales... [...]
Search Engine Journal has published ‘Email Marketing For Small Businesses: A Guide To Getting Started’ to help marketers improve email marketing. Brian Frederick says, “With a little elbow grease and the information you gain here, you’ll be able to create and launch your own effective campaign in no time. Ready to get started? Let’s go. How To Start Email Marketing For Your Small Business 1. Choose The Right Email Marketing Platform For You Having the right tools is an essential part of any job, whether it’s carpentry or marketing. And for business marketing, that means... [...]