Allison Banko says, “There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective students’ enrollments. For today’s digitally savvy youth, school websites must be on their “A” game. “For the vast majority of institutions, it’s your No. 1 communication tool,” said Molly Honan, Associate Vice President of Marketing and Communications, Emmanuel College. Learn how Emmanuel College’s team collaborated with students and faculty to fuel a website redesign that upped campus... [...]

Allison Banko says, “We all outgrow things. As we grow and mature, things that once worked for us before may or may not still be a fit for us now. The same can be said for our organizations as they, too, evolve.New England Biolabs’ growing pain came in the form of its website. To adapt, the company implemented a redesign effort driven by customer experience.See how both the research and the redesign stimulated a 7.5% decrease in bounce rate, 13% increase in page visits and more than a 74% lift in time spent on the New England Biolabs website“. Customer-centric Marketing: How... [...]

Allison Banko says, ““In marketing, there’s lots of hot gossip floating around and things are always changing,” explained Carey Hoffman, Copywriter, Cincom. “But one thing that has been talked about a lot in the past year or two is this concept of making the customer the hero of your story.” Cincom took on the trend by pitching a curveball-themed campaign that positioned its customers as the all-stars. Read on to discover the tactics that scored this solutions company a 236.7% increase in clickthrough rate and a 98.5% increase in Sales handoffs“. Customer-centric... [...]

MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”. Allison Banko says, “While Web Optimization Summit 2014 (May 21-23) hasn’t commenced just yet, today’s B2C Marketing case study gives you a glimpse into one of the sessions gracing the New York City TimesCenter stage next week. In “Offer Page Transformation: From one-size-fits-all to customized experience,” Ancestry.com’s Emily Titcomb and Julia Babiarz will peel back the layers of an in-house transformation that... [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Hotel increases revenue 52% with value proposition-centered email and social campaign”. Courtney Eckerle says, “After the 2008 recession caused occupancy and revenue to take a hit, hotel Jamaica Inn decided to completely revamp its marketing strategy. Using email and integrating social media and a new website allowed the hotel to infuse a cohesive value proposition throughout its marketing messaging. With the new effort, Jamaica Inn was able to achieve a 52% increase in its revenue index since starting... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Grab the attention of your best customer”. Pamela Robertson says, “With our sixth annual Digital Marketer Report coming out soon, we wanted to preview some of the content with our blog readers. Here’s an excerpt that focuses on grabbing the attention of a brand’s most coveted consumers. What’s the best way to get your best customer’s attention? It could be a recommendation from a friend, a positive review on a shopping Website, a beautiful ad in her favorite magazine or the tactile experience of shopping in a... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email marketing strategies for the customer-centric marketer [Video]”. Michael Delgado says, “Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement. View our video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Market Study. Liz shared trends and examples of how today’s brands are using email as the hub of their cross-channel marketing efforts. Download the 46-page email marketing report and tweet... [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”. David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric. The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base. Discover the process and programs Sage developed that led to a 275%... [...]