‘Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”. David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric. The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base. Discover the process and programs Sage developed that led to a 275%... [...]