MarketingSherpa has released a case study titled “Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates”.

David Kirkpatrick says, “Eight years ago, software company Sage North America determined it needed to become more customer-centric.

The company tracked customer satisfaction, but not loyalty. In a number of years, Sage created a customer survey program that measured sentiment and put internal programs in place to promote loyalty from its customer base.

Discover the process and programs Sage developed that led to a 275% increase in its Net Promoter Score and turned 30% of unsatisfied customers into brand advocates“.

Customer-centric Marketing: Survey program turned 30% of unsatisfied software customers into brand advocates

MarketingSherpa

Sharing is caring