Verónica Maria Jarski says, “Captivating blog post images can help keep your visitors from straying from your site. Check out these tips for choosing the right images and avoiding copyright issues. “The quality of your images reflects the quality of your blog, so when choosing images, make sure you look for ones that are high quality,” suggests the following WhoIsHostingThis infographic. What’s a high-quality image? It’s one that has good exposure and lighting, clear and crisp details, good composition, and bright colors. And it has not been used on your other blog... [...]

Isla McKetta says, “You may have noticed a trend in the blog posts I’ve written for Moz lately: When Is a Blog the Right Form of Content Marketing? A Content Strategy Template You Can Build On “But How Do I Know if It’s Good?” How You Can Evaluate Content Quality (and Ditch Content Anxiety) Is that Mind-Blowing Title Blowing Your Credibility? You Decide Basically, I ask a lot of questions because I don’t like or trust hard and fast rules. And while every last one of these posts offers you a little bit of knowledge to then take back to your marketing campaigns... [...]

The Content Marketing Institute team says, “Marketers are in the midst of a content marketing arms race. More content is being created every day, and a myriad of technology options make it easier than ever to efficiently distribute that content to broad audiences. But as it becomes easier to distribute content, more of that content is failing. According to new research from TrackMaven, a growing majority of professional marketing content fails to have an impact. In other words, marketers have become very good at distributing content, but not very good at creating content that is worth distributing. In... [...]

Heidi Cohen says, “Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This does NOT mean content curation is free. Rather, it’s more cost-effective than brand-spanking-new content and maximizes the full potential of your existing content. To ensure we’re on the same page, here’s my definition: Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject. Curated content is neither... [...]

Keith Quesenberry says, “Do you create one post and push it out to all your social media channels? Have you thought about customizing that content to harness the strengths and characteristics of each channel? Consistency is important in an integrated marketing campaign, but that doesn’t mean posting the same content in every social channel. In this article we will look at three examples of how to adjust campaign content to optimize response in multiple social media channels. 1. Change up content across multiple channels, such as Twitter, YouTube, and Pinterest It’s easy to create... [...]

The Content Marketing Institute team says, “Marketers are in the midst of a content marketing arms race. More content is being created every day, and a myriad of technology options make it easier than ever to efficiently distribute that content to broad audiences. But as it becomes easier to distribute content, more of that content is failing. According to new research from TrackMaven, a growing majority of professional marketing content fails to have an impact. In other words, marketers have become very good at distributing content, but not very good at creating content that is worth distributing. In... [...]

Steve Smith says, “In 2008, Walmart announced an ambitious store-remodeling program called Project Impact. It sought to increase sales by (among other things) significantly changing how products were organized and displayed. The project was a spectacular flop – with losses in the billions – and Walmart eventually reversed its methods. Techniques of visual merchandising (i.e., displaying products to make them more appealing) can make or break brick-and-mortar retailers. Visual merchandising incorporates elements such as traffic flow, lighting, color, signage, product packaging, organization,... [...]

Neil Patel says, “When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” In today’s content-driven world of digital marketing, I see it differently. In my experience, there are other factors that are far more influential in optimizing content. Optimizing content is less a matter of keyword presence and metadata and more an issue of trust, intent, quality, and authority. In this article, I will explain a six-step process that you can use as to create perfectly optimized content... [...]

Tim Matthews says, “In the wake of Thanksgiving, no doubt we all lived on leftovers. I, for one, could lunch on turkey sandwiches and snack on pumpkin pie slivers for weeks. For those who prefer a little more variety, I can get you the recipe for my wife’s turkey gumbo. (Or you could go to the Food Network for suggestions. I’m not sure about the turkey crostini, though.) Few meals take as long to prepare as Thanksgiving dinner, so it’s a good thing all that food doesn’t go to waste. And it struck me this Thanksgiving that marketers could take a lesson from turkey... [...]

Verónica Maria Jarski says, “Marketing may be in charge of social media for a company, but customer service teams are the kings of customer engagement, according to the following Sentiment infographic. So, how do marketing teams and customer service teams approach customer engagement? Here’s a look at the different goals, tools, and skills that marketing and customer service teams employ to support customers. The customer service team does so by using tools such as social media monitoring, engagement dashboards, CRM integration, personalized routing, supervisor visibility, and access... [...]