‘How To Curate Content Like A Pro: 8 Lessons’ – Content Marketing Institute
Heidi Cohen says, “Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.
This does NOT mean content curation is free. Rather, it’s more cost-effective than brand-spanking-new content and maximizes the full potential of your existing content.
To ensure we’re on the same page, here’s my definition:
Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.
Curated content is neither an aggregation of existing content nor references or links to supporting information. While content aggregation looks LIKE content curation, it lacks unique commentary“.
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