Heidi Cohen says, “Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

This does NOT mean content curation is free. Rather, it’s more cost-effective than brand-spanking-new content and maximizes the full potential of your existing content.

To ensure we’re on the same page, here’s my definition:

Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.

Curated content is neither an aggregation of existing content nor references or links to supporting information. While content aggregation looks LIKE content curation, it lacks unique commentary“.

How To Curate Content Like A Pro: 8 Lessons

Content Marketing Institute

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