MOZ team has published the Whiteboard Friday video titled “Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together”. In this video MOZ’s Rand Fishkin talks on creating headlines for SEO, social media and web visitors. The MOZ team says, “Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website... [...]
Archive for the 'Content Marketing' Category
Original and fresh content is one of the most important element for your social media channel. One of the ways to have your social channels feature fresh content is to invite and encourage your followers to publish content on your channels. Forbes contributor Jayson DeMers has published an article to help marketers learn how and why they can make their followers create social content for them. Focusing on the advantages of user-submitted social media content, DeMers says, “First, let’s go over the advantages of a social media content campaign that relies on user-submitted content: Engagement. First,... [...]
An effective local SEO strategy can help you drive more people to your store. According to a HubSpot research, 50% of consumers who conducted a local search visited a store within a day. Forbes contributor Jayson DeMers has published an article sharing tips to create local content for local SEO. On how to create local content, DeMers says, “There are a handful of goals to meet with local content: Local keyword optimization. First, including more local keywords (such as the name of your city, state, or region) could solidify Google’s understanding of your business’s relevance for its... [...]
Digital Marketing Depot is hosting a webinar on ‘Make UGC Your Brand’s Secret Weapon’ on Tuesday, October 3 at 1.00 pm EDT. The participants will learn about the value of user generated content in their marketing efforts. The DMD team says, “Join our reputation management experts as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative UGC into brand-building opportunities. Attend this webinar and learn: Tips to capture authentic customer feedback... [...]
Quality content plays a pivotal role in your marketing efforts. A great piece of content can inspire your prospects to take action. Also content creation becomes a challenging task when it comes to attracting more people and make them like what you have created. Copyblogger columnist Ronell Smith has shared the ingredients of high quality content. Talking about quality content, Smith says, “Ask 10 marketers how they define quality content and you’re likely to hear explanations that include a laundry list of buzzwords, phrases, and acronyms that few business owners have the time or the inclination... [...]
Digital Marketing Depot is hosting a webinar on ‘Make UGC Your Brand’s Secret Weapon’ on Tuesday, October 3 at 1.00 pm EDT. The participants will learn about the value of user generated content in their marketing efforts. The DMD team says, “Join our reputation management experts as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative UGC into brand-building opportunities. Attend this webinar and learn: Tips to capture authentic customer feedback... [...]
Keeping you blog popular among the readers is a challenging job. Constant content creation that is loved by the readers is the best way to keep it popular. Copyblogger writer Sonia Simone has shared seven tips to help you keep your blog posts growing. Simon says, “Here are the steps I follow. You can use this simple process to write as many blog posts as you need, without tears or frustration. Instead of thinking like a magician pulling a rabbit out of a hat, think like a gardener. 1. Start lots of seedlings Any time you sit down to write without a solid idea of what you’ll be writing about,... [...]
Content Marketing Institute is hosting a webinar on ‘How to Create Killer Webinar Content’ on Wednesday, August 23 at 2.00 pm EDT. In this webinar attendees will learn how to create and use content to make their webinars successful. Webinar speakers Mark Bornstein, VP of Content Marketing, ON24 Peter Loibl, VP of Sales, Content Marketing Institute CMI team says, “Webinars are the best way to generate leads and turn prospects to pipeline, but all webinars are not created equal. Creating great webinar content that engages the viewer and changes hearts and minds is easier said... [...]
Offering fresh and relevant content is a way to attract more and more visitors to your blogs. You can produce great content by mastering the art of persuasion and with clear writing. HubSpot columnist Clifford Chi has shared eight tips to create great content for your blogs. Chi says, “If you’re just starting out with blogging and struggling to produce something you’re truly proud of, don’t get discouraged. You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn’t hurt). You can... [...]
Content Marketing Institute is hosting a webinar on ‘How to Bring Your Content Workflow Into the 21st Century’ on Wednesday, August 9 at 2.00 pm EDT. In this webinar attendees will learn how to plan a great content workflow in the 21st century. Webinar speakers Heather Hurst, Director of Corporate Marketing, Workfront Marcus Varner, Sr. Content Marketing Manager, Workfront Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “Join Workfront’s content superstars, Heather Hurst and Marcus Varner to discover how to embrace work automation and empower your marketing... [...]