With the increasing use of multiple devices, your content can reach anyone. Being relevant in the content creation is one of the ways to persuade your prospects to take action. On Entrepreneur, Sujan Patel has shared four ways marketers can improve their content marketing by leveraging micro-moments. Sujan says, “Because 70 percent of mobile searches lead to timely action, your brand needs to be ready to ensure that the action your consumers take involves your brand. Making sure your content is easily found, accessible and relevant will help your brand capitalize on these micro-moments and... [...]

Video content represents the most segment in the content marketing initiatives. According to HubSpot, 50% marketers are creating YouTube and Facebook channels for distributing video. And 33% mention video content creation as their top priority for the coming year. HubSpot’s Jamee Sheehy, Nick Carney and Sophia Bernazzani combined blog and video content to see the impact of blog content when transformed into video. They posted the transformed video content on YouTube, Facebook and Instagram Stories and found that content distribution increased significantly. Here are their findings from... [...]

Content marketing has text, graphics and video at its core. With the rise of video on various social platforms and video sharing sites, marketers have got a new edge to share their messages with the consumers. Content Marketing Institute’s Ann Smarty has shared information about useful tools that can help marketers to create great how-to video content. The article includes information about Answer the Public, Serpstat, BloomBerry, ScreenFlow, Animoto and more. Smarty says, “If you are willing to tap into video content (and you surely should), starting with a how-to video is probably... [...]

Content rules the web. The rise of social networks, blogging platforms and other micro blogging sites have fueled the growth of content curation and creation. Business.com writer Ross Simmonds has posted an article to guide marketers get themselves right in the content marketing domain. Ross says, “Content curation is very different from creation as it’s the process of filtering through all the articles, resources, newsletters, forums and blogs to uncover and identify value resources worth sharing. Content curation is a phrase that evolved from the idea of curation in a museum or art... [...]

Content (rather than advertising) is recognized as the best way to use the Internet for marketing. But not just any content will do; providing quality content is the most important key to achieving marketing success. But there are other important factors in using content for marketing, too. Besides providing the right content, a business also needs to optimize all the channels that serve the content to consumers. In recent Marketing Land article, Jim Yu has shared some important tips on developing quality content to drive more effective results. Yu has focused on distribution of the content, content... [...]

Robert Katai of Content Marketing Institute has posted an article showing importance of visual content. Visual content enables the marketers to give an emotional touch to the marketing efforts. UX/UI designer, web designer, graphic designer, creative director, visual content creator and art director play vital role in the development fo the visual content that leads to successful marketing. Katai says, “If you think creating a lot of content will bring you the results you want, well my friend, let me tell you that you are wrong. Creating a lot of content, articles, videos, and social media... [...]

Michael Guta says, “Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed. Google Noindex Advice Specifically, websites currently republishing content sourced from original authors are now encouraged to “noindex” that content. This Google noindex advice is something most content creators are unlikely to follow. In a fight to rank on the top page of Google, specifically... [...]

Sonia Simone says, “Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. StudioPress Sites lets you keep the power and flexibility of WordPress … without the hassles. The special deal ends a week from today, on April 28, 2017, so go check it out now before you forget. On to the content! On Monday, Jerod Morris explained how he’s leveraging... [...]

Gretchen de Guzman says, “Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it’s gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images. But in the previous article, Kawasaki — chief evangelist for Canva, a remarkably simple online platform for graphic design — stressed the importance of including shareable images in blog posts, and regularly creating... [...]

Kelsey Meyer says, “If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following: You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so inspirational and well thought out that you find yourself scrambling for a pen and paper to write it all down. She’s one of your agency’s subject matter experts. She understands the industry, your clients, and your company so well that ideas and... [...]