The latest article on ‘MarketingProfs’ is titled “The Right Video Content for Your Brand”. Serban Enache says, “A video component in marketing campaigns can help drive engagement and so generate positive ROI. But producing high-quality video content is prohibitive for many brands that might lack the bandwidth or resources to create the right kind of video that fits their image and goals. Stock video footage can help, offering a wide variety of high-quality content types to help companies with messaging, sales, and other initiatives”. The Right Video Content... [...]
Archive for the 'Content Marketing' Category
The latest article on HubSpot blog is titled “5 Effective Content Tactics to Help Elevate Your Brand”. Bradley Smith says, “As marketers, researching how to help the brands we represent stand out is a constant pursuit. And with the sheer volume of content generated on a regular basis, it’s hard to sift through all the noise and find the tactics that, when implemented, will bring us and the brands we work for a true return on marketing spend. Below are five tactics that every marketer should take, internalize and nurture as part of our journey to be better marketers”. 5... [...]
The latest article on ‘Business 2 Community’ is titled “Content Marketing – The Only Marketing That’s Left”. Jacky Tan says, “Renowned marketing author, Seth Godin, once said – “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.” This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day”. Content Marketing – The Only Marketing That’s Left Business2Community.com [...]
The latest article on ‘Business 2 Community’ is titled “Optimizing Your Organic Search Content Strategy”. Jim Yu says, “If you’re still trying to perfect your content marketing, you’re not alone. In fact, 52 percent of respondents in the BrightEdge 2014 Search Marketer Survey said they would invest at least 10 percent to 25 percent more in content if they could identify what content was the most engaging to their audience. Knowing how to market your brand through content, and what your audience responds to is an age-old question, actually. Pioneers in content marketing... [...]
The latest post on ‘Copyblogger’ Blog is titled “The 3-Step Journey of a Remarkable Piece of Content”. Pamela Wilson says, “You know it when you’ve read it. It’s that blog post, article, video, or speech that changes you. It touches you. You are so affected by its message you can’t help but share it. We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about”. The 3-Step Journey of a Remarkable Piece of Content ‘Copyblogger’ Blog [...]
The latest article on HubSpot blog is titled “13 Lessons From Upworthy & BuzzFeed: Viral Content’s Secret Sauce”. Kelsey Libert says, “As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full scope of social. Two in particular, BuzzFeed and Upworthy, have had growth so substantial that it’s been hard not to hear about or notice their meteoric growth. BuzzFeed has tripled its monthly unique visitor counts over the last 24... [...]
The latest article on ‘Marketing Land’ is titled “How Long Should Your Content Be? What Works On Blogs, Facebook & More”. Arnie Kuenn says, “Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.” And though ideal content length really does hinge on a variety of factors including industry norms and audience engagement,... [...]
The latest ‘Econsultancy’ blog post is titled “Writing mobile email subject lines: four key considerations”. David Moth says, “Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile. I’m still expected to do an awful lot of pinching and zooming if I want to browse the new offers from Reiss or ASOS, for example. Data from Econsultancy’s Email Marketing Census 2014 shows that just under half (47%) of businesses are optimising emails for mobile devices, while... [...]
The latest MOZ blog post is titled “A Content Marketer’s Guide to Data Scraping”. Matthew Barby says, “Taking advantage of big data doesn’t necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands“. A Content Marketer’s Guide to Data Scraping MOZ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers”. Mark Organ says, “Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. Looking at some of the most viral content from the past year, it’s decidedly consumer-facing: Grumpy Cat. Miley Cyrus “twerking” at the MTV Video Awards. Ylvis’ “What Does the Fox Say” video. So is it possible to make our B2B content... [...]