Summer Luu says, “These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms to create it on. It’s easy to get lost in the whirlwind of tactics, strategy and tools. So I thought it would be a good idea to compile some of the best infographics out there to help us through our content creation efforts and maximize results. Check them out below! Ideas on how to create compelling content First, you’ll need an idea on what to write and how you’ll write... [...]

Neil Patel says, “If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important. As an entrepreneur and a content marketer, I recommend that you write your own content. I understand that there are many objections, but all these objections can easily be overcome. What I want... [...]

Danny Chadburn says, “In early 2011 I put together a simple video for a friend’s band for a song they made referencing a certain (lonely) dictator. It was uploaded to YouTube and had been seen by a handful of people; however on December 17 that year the viewing figures suddenly skyrocketed. The despot in question had died, and I was the unexpected beneficiary of some web traffic. Something I had long forgotten about was suddenly being watched by thousands of people!”. How to breathe new life into old content ‘Econsultancy’ Blog  [...]

Google has stringent rules about what is worth giving a high rank in the search results, and getting more stringent daily. Many careless marketers were shocked to discover that the careless content creation habits they had gotten used to no longer work. On the other hand, if you know just what Google is looking for, and give it to them, then your site can be a winner in the “search engine sweepstakes”. The problem is that creating good, unique content isn’t easy (or lat least it hasn’t been easy.) But suppose you were able to create high-ranking sites, filled with useful,... [...]

The latest article on HubSpot blog is titled “11 Best Practices for More Effective Content Curation”. Matt Heinz says, “Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These best practices are based primarily on what we do at Heinz Marketing, plus what we’veseen scale well in the curation efforts of our clients and partners. With that in mind, here’s what we recommend for more effective content curation”. 11... [...]

The latest ‘Econsultancy’ blog post is titled “Five simple ideas for free content curation on Twitter”. Ben Davis says, “Please ignore the header image. Curation is not thieving. There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter. The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any... [...]

The latest article on ‘MarketingProfs’ is titled “Which Type of Online Content Most Influences Consumers?”. Ayaz Nanji says, “Expert reviews are the most powerful digital content type for influencing consumers’ purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 consumers. Specifically, the researchers examined how the content affected awareness/familiarity,... [...]

The latest post on ‘Copyblogger’ Blog is titled “Announcing: A Breakthrough Resource for Your Content Creation”. Sonia Simone says, “
Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution. This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword... [...]

The latest post on ‘Copyblogger’ Blog is titled “Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process”. Jerod Morris says, “
No regrets. That is my number one goal for every podcast interview I conduct. (And there are a lot of them — for some top-rated podcasts, including this one you might be familiar with.) It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time. And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted... [...]

The latest MOZ blog post is titled “The Science of Great Digital Content Ideas”. Simon Penson says, “How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post“. The Science of Great Digital Content Ideas MOZ Blog  [...]