The latest post on ‘Copyblogger’ Blog is titled “A Sobering Reminder That Authority Can Change the Course of History”. Jow Pawlikowski says, “Wayne Wheeler knows a thing or two about authority. Essentially erased from the public conscious, Wheeler led the Anti-Saloon League, an advocacy group that made possible the 18th Amendment to the Constitution. Though he never cast a single vote for the amendment or its ratification, Wayne Wheeler used his authority to enact Prohibition“. A Sobering Reminder That Authority Can Change the Course of History ‘Copyblogger’ Blog [...]
Archive for the 'Content Creation Tips' Category
The latest post on ‘Copyblogger’ Blog is titled “Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)”. Pamela Wilson says, “I am such a sucker. Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.” And then, I make the fatal mistake. I decide to take a peek inside. And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist. Even though I understand full well all the persuasion techniques they employ... [...]
The latest post on ‘Copyblogger’ Blog is titled “How to Build an Audience with Story (From America’s Greatest Living Playwright)”. Robert Bruce says, “There’s been a fevered interest in the art of storytelling among the business crowd the last few years. The masters and the hacks alike are thumping from every available pulpit that storytelling is the most powerful device on earth in regard to human influence. We are told that story — applied to salesmanship, preaching, advertising, conversation, marketing, songwriting, and blogging — contains the power to deliver the world... [...]
The latest article on HubSpot blog is titled “10 Common Mistakes Most Business Bloggers Make”. Nathan Yerian says, “Blogging is an excellent way to demonstrate your company’s value. It also enables you to give your brand a voice, allows you to differentiate your business from the competition, helps you attract customers, and increases your chances of generating qualified sales leads. If you find yourself thinking, “I haven’t seen those results” then there’s a good chance you’re not blogging effectively for your organization. Now, now–this isn’t a finger pointing... [...]
The latest article on HubSpot blog is titled “The ABCs of Content Marketing: A Glossary of Terms”. Lisa Toner says, “You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do — but I bet there’s at least a few people in your organization who could use a helping hand getting up to speed. We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more... [...]
The latest article on HubSpot blog is titled “How to Repurpose Campaign Content for Different Channel”. Kevin Barber says, “Stop and think about your meals growing up. You didn’t go hungry too often did you? Even though your mom didn’t cook a fresh plate a food for every person at every meal, somehow your whole family ate pretty well every day. Your mom was smart with her cooking, planning a few meals that would feed the whole family all week. Today we’re going to take lessons from your mom’s kitchen and apply them to your editorial calendar. Here are 10 home cooked recipes... [...]
The latest post on ‘Copyblogger’ Blog is titled “Here’s How Jon Morrow Writes”. Demian Farnworth says, “Pat was alarmed when her son wasn’t crawling by age one. So, like any good mother, she took him to see the doctor. After a long examination, the doctor diagnosed baby Jon with spinal muscular atrophy (SMA). That meant instead of getting stronger as he aged, Jon would get weaker. Eventually he would get pneumonia and die. The doctor, who said he was being generous, gave him until two years old to live. Pat, however, would have none of that“. Here’s How Jon Morrow Writes ‘Copyblogger’... [...]
The latest post on ‘Copyblogger’ Blog is titled “Surviving “Content Shock” and the Impending Content Marketing Collapse”. Sonia Simone says, “I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?” But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing. Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the notion that as content marketing becomes more and more popular, we’ll eventually face a kind of “Content... [...]
The latest article on ‘Business 2 Community’ is titled “How to Measure the ROI of Your Blog Content”. Eric MacColl says, “ROI from blog content isn’t as obvious as a click to conversion, but its success can be traced in other ways. Return on investment measurements show the cost effectiveness of different marketing strategies. The usual equation is simple: revenue earned from the investment minus the cost of the investment, divided by the cost of the investment. However, for many of us in the content marketing space, focusing purely on a revenue to blog content ratio may... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing″. Baer says, “It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The”. The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing... [...]