The latest ‘Web Marketing Today’ blog post is titled “Using Google Analytics for Lead-generation Tracking”. Kevin Webster says, “If your lead-generation website is supported by paid advertising, it’s important to attach a value to each lead. In other words, to turn web analytics into a decision-making machine, as opposed to simply a visitor counter, you have to tell Google Analytics what your leads are worth to you. The formula is total revenue generated from your web leads divided by the total number of leads your website has generated. If you’ve generated 500 web leads, and total... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest post on ‘Mashable’ is titled “Twitter Expands Lead Generation Cards to All Businesses”. Todd Wasserman says, “After a limited test in May, Twitter on Thursday announced it is opening up its Lead Generation Cards to all businesses. The Cards let businesses register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out. SEE ALSO: Can Twitter Make ‘T-Commerce’ a Thing? In a case study quoted... [...]
The latest ‘Econsultancy’ blog post is titled “CPCs for Google Shopping ads have increased 53% year-on-year: report”. David Moth says, “The cost per click (CPC) of Google’s Product Listing Ads(PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition of shopping results to a commercial model. Though PLAs are still cheaper than standard text paid search ads, it shows that Google has successfully managed to cause a massive increase in CPCs by changing how the ad formats work. In fact, PLA CPCs... [...]
The latest article on HubSpot blog is titled “6 Essential Components of Top Notch Nonprofit Blogs”. Taylor Corrado says, “One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online”. 6 Essential Components of Top Notch Nonprofit Blogs HubSpot [...]
The latest MOZ blog post is titled “The Web Developer’s SEO Cheat Sheet 2.0”. Danny Dover says, “It is my honor and privilege today to introduce the brand new version of The Web Developer’s SEO Cheat Sheet. This free and downloadable cheat sheet covers all of the important SEO code and best practices that are needed by online marketers and developers”. The Web Developer’s SEO Cheat Sheet 2.0 MOZ Blog [...]
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “New Research: Do Pictures of People Increase Facebook Engagement?″. Baer says, “Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. At Taggs”. New Research: Do Pictures of People Increase Facebook Engagement? Jay Baer’s ‘Convince... [...]
Maumana Malik has a new theme, flexible and customizable for most any purpose. He calls it OverPress. Need a Sales Page? a corporate image page? a page to brand yourself? a blog? That’s just the beginning of what this new theme can do. Of course, it supports easy addition of photos and graphics throughout your site, embedded Google Maps and many other widgets. But even more important, it offers: • A very responsive design for mobile devices and a powerful drag-and-drop mobile page builder if you prefer a separate page for mobile devices. • A drag-and-drop layout builder. Configure... [...]
John Chow’s latest blog post is titled “How To Build Custom Audiences For Facebook Ads”. Chow says, “Even though Facebook released their ‘Power Editor’ back in 2011, many marketers have yet to harness its power. There’s a whole new trend of marketers on Facebook that are dialing down to specific people by creating custom audiences. How do we create custom audiences? Step #1 – Get the Power Editor It’s free and only available on Google Chrome. To get this application”. How To Build Custom Audiences For Facebook Ads John Chow’s Blog [...]
MarketingSherpa has released a case study titled “Search Engine Optimization: E-commerce site sees 400% traffic increase with generic SEO keyword effort”. Allison Banko says, “Marketers are masterminds at formulating the best brand names to set their products apart from the pack. However, company-specific brand names, no matter how catchy, can limit your organic search traffic. Potential customers often search for generic product descriptions. In this case study, discover how an e-commerce site overcame this challenge. White Hat Holsters switched its search engine optimization... [...]
Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Private Label Rights Articles: Best Practices for 2013”. Gail says, “As I consider the past Google algorithm changes with a variety of interesting names, I realize that the best practices for using private label rights articles and content has not really changed all that much over the last decade. Understand I said “BEST PRACTICES” and not common practices, or acceptable practices, or tolerable practices. What are those best practices?”. Private Label Rights Articles: Best Practices for 2013 PLR Health Wizard... [...]