The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”.

John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page.

But first, let’s review the research notes for some background on the test.

Background: A medium-sized company selling an auto repair product.

Goal: To increase the number of purchases.

Primary Research Question: Which landing page will generate the highest conversion rate?

Approach: A/B multifactor split test”.

Copywriting: Is your landing page missing the “why” factor?

MarketingExperiments Blog

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