The latest article on the ‘The Future of Ink’ blog is titled “The Inside Story on Kristen Eckstein’s Astounding Success with Kindle eBooks″. Denise Wakeman says, “Kindle has been a hot topic for the past couple of years, and for good reason! Business owners are finally beginning to realize how being published on Kindle can boost their credibility and skyrocket their profits. Ellen Britt and I invited publishing expert Kristen Eckstein to share her expertise and experience with Kindle ebook publishing. Kristen will demonstrate how you, as an online entrepreneur canbenefit from digital... [...]

The latest article on ‘Website Magazine’ is titled “Give Your Pages Some Headroom”. Pete Prestipino says, “The use of fixed headers, which stay static as a user scrolls down a page, is currently a popular approach to keeping navigation in front of website visitors. Depending on the size and required prominence of navigation, however, they can end up occupying a significant portion of the content area. There’s a better way!“. Give Your Pages Some Headroom Website Magazine  [...]

The latest post on ‘ReadWrite’ is titled “Seeing A Future Where Mobile Rules: ReadWriteMix Recap”. Owen Thomas say, “I’ve been writing about the rise of the mobile Web since 1999. It’s something the industry has seen for a long time. And that long perspective makes it hard to see what’s happening now: The mobile moment has actually arrived. To understand this, I invited another technology veteran, Simon Khalaf, the CEO of Flurry, to sit down with me at one of our ReadWriteMix events, an evening interview series we hold at Say Space—right underneath ReadWrite’s newsroom“. Seeing... [...]

The latest ‘Econsultancy’ blog post is titled “Wikipedia and SEO: what every digital marketer needs to know”. Marcus Tober says, “Wikipedia has been one of the success stories of the internet, growing rapidly to become the de facto reference site for many people. There are more than 4.4m pages in the English language edition alone, and it is still growing at the rate of 771 new pages every day. How can its impact benefit digital marketers?“. Wikipedia and SEO: what every digital marketer needs to know ‘Econsultancy’ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 4 tips for testing subject lines to help you win the inbox battle”. Taylor Kennedy says, ““What’s in a name? Would a rose by any other name not smell as sweet?” –William Shakespeare, “Romeo and Juliet” Translation: What really matters is what something is; not necessarily what it is called. Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email. For email marketers, the opposite concept is generally the rule.... [...]

The latest ‘Econsultancy’ blog post is titled “Only 12% of businesses take an integrated approach to all marketing activities”. David Moth says, “Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe. However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies. Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most... [...]

The latest post on ‘ReadWrite’ is titled “The Triumph Of The Visual Web”. Lauren Orsini says, “This has been the year of the image—whether selfies, memes, pins or what-have-you. Social sites that emphasize pictures over text—Pinterest, Instagram and Tumblr being the chief examples—hit it big this year, both in user growth and in the billion-dollar valuations investors lined up to assign them. Prior to 2013, many folks considered the Visual Web a fleeting trend that wouldn’t stick around. Here are some of the newsworthy moments that convinced the tech world otherwise“. The... [...]

The latest article on ‘Website Magazine’ is titled “Tablets Aren’t All That; Desktop Still Dominates”. Pete Prestipino says, “If you believe that tablets are going to change how content is consumed in the long term, you’re probably right. But when it comes to the short or near term, you better think again about the degree to which you might want to shift your strategy. New research from StatCounter indicates that global tablet Internet usage was just 4.8 percent in November compared to 19.1 percent for mobile. But tablets and smartphones don’t hold a digital candle to the... [...]

The latest ‘Econsultancy’ blog post is titled “For new markets, when’s best to begin your email campaigns?”. Nigel Pocklington says, “At Hotels.com, email plays a key role in our marketing mix. We have localised websites around the world and run email programmes in 85 countries in 35 different languages utilising newsletters as well as triggered and transactional initiatives. Many of these markets can be classed as mature but, for emerging markets, one of the first questions to address is when to introduce email into the frame? What criteria should be used... [...]

The latest article on ‘The Forrester Blog’ is titled “Newly Published Forrester Wave Evaluation of Social Advertising Platforms”. Zachary Reiss-Davis says, “After a few long months of research — including selecting the seven most significant vendors and conducting in-depth briefings, demos, and customer references — I am pleased to announce that the inaugural Forrester Wave™ evaluation of social advertising platforms is now live! The social advertising space is a rapidly growing and maturing category. Social advertising generates more than 85% of revenue for both... [...]