The latest ‘Econsultancy’ blog post is titled “Only 12% of businesses take an integrated approach to all marketing activities”.

David Moth says, “Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe.

However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies.

Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most channels’ while just 5% of respondents said that none of their marketing activities were integrated“.

Only 12% of businesses take an integrated approach to all marketing activities

‘Econsultancy’ Blog


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