The latest ‘SEOmoz’ blog post is titled “How To Brand and Grow Your Company Through Marketing”. John Doherty says, “The days of SEO being all about gaming the search engines to rank for terms are over. To truly win in the long term, we have to focus on building branded traffic. This is especially true of small companies and startups”. How To Brand and Grow Your Company Through Marketing SEOmoz [...]
Archive for the 'Internet Marketing Articles' Category
The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: 3 lessons to learn from the Microsoft Surface campaign”. Courtney Eckerle says, “In any aspect of marketing, it all comes down to value proposition. A marketer’s job is to communicate the value of a product or service to a potential customer. Even companies with big advertising budgets can lose sight of the necessity and responsibility of every marketer to convey value – they may actually be more susceptible to it”. Value Proposition: 3 lessons to learn from the Microsoft Surface campaign MarketingExperiments... [...]
The latest ‘Econsultancy’ blog post is titled “Christmas 2012 e-commerce predictions round-up”. David Moth says, “Christmas is just around the corner, which inevitably means analysts and research groups have begun making predictions about how much online retail will be worth this festive season. The general consensus is positive for online retail, with various research firms predicting a rise in spending in the US and UK markets. For advice on how to make the most of the busy period check out our 35 tips for increasing your Christmas conversions“. Christmas... [...]
Nicole Dean’s latest blog post is titled “Free 2013 Printable Weekly Calendar for Bloggers”. Dean says, “Plan for More Profits on your Blog. Every year, my friend, Lynette Chandler, puts together a big blogging calendar for the entire year. It’s the best blogging calendar that I’ve seen and I’ve printed mine out to put in a binder. See? This is a picture I took of the 2011 planning calendar. You may”. Free 2013 Printable Weekly Calendar for Bloggers Nicole Dean’s Blog [...]
The latest ‘Entrepreneurs-Journey’ blog post is titled “How To Get That Darn Article Finished”. Dr. Mani says, “Picture me sitting in front of my computer, writing this article. The phone rings. I answer. It’s my friend. He’s moving, and wants some advice. For 5 minutes, we discuss his plans. Then I hang up, and return”. How To Get That Darn Article Finished Yaro Starak’s ‘Entrepreneurs-Journey’ Blog [...]
The latest post on ‘Copyblogger’ Blog is titled “Save $100 on SMX Social Media Marketing 2012 in Las Vegas”. Sonia Simone says, “Successful social media marketing means sorting through opportunities, demonstrating results to management, and juggling your limited time and resources. Whether you’re managing communities or buying social media advertising, SMX Social Media Marketing is your conference. You’ll be inspired by experts, meet others with your challenges, and leave confident you’ll excel in this fast-paced environment”. Save $100 on SMX Social Media Marketing 2012 in... [...]
The latest ‘SEOmoz’ blog post is titled “November Mozscape Index is Live!”. Carin Overturf says, “The November Mozscape index is now available! Check out the Mozscape data that is now fresh in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API”. November Mozscape Index is Live! SEOmoz [...]
The latest article on ‘The Forrester Blog’ is titled “A Cure for Customers’ Survey Fatigue”. Adele Sage says, “You just bought something at your favorite store. You walk out with a skip in your step thinking about when you might wear this new purchase. You give into your compulsion to check your email on your smartphone, and there, waiting for you, is a survey from that very company asking about your experience. You groan, but you click on the link. The survey isn’t formatted for your phone, so you have to pinch to zoom in and out. You don’t understand the first... [...]
The latest ‘Econsultancy’ blog post is titled “Marketing automation: the rocket science of B2B marketing”. Ryan Skinner says, “It’s the ultimate marketing weapon. No wonder we have a guilty conscience. To past generations of marketers, marketing automation is the equivalent of a lunar landing. Imagine a JFK Jr. CMO speaking at a marketing convention ca. 2005: “Within a decade, we shall be able to determine exactly who does what with our web-page, our on-site and off-site content and our email campaigns. We shall be able to track our prospects’ activity”. Marketing... [...]
The latest article on ‘Website Magazine’ is titled “Need Better Leads? Ask a Conversion Optimization Whiz”. Pete Prestipino says, “If you’re looking for an edge (and who isn’t) check out Website Magazine’s interview of Jeremy Leonard, the SVP of Strategy and Operations at digital media agency MediaWhiz and a real whiz when it comes to conversion optimization. Numerous well-known names fill the MediaWhiz client roster including Unilever, Nielsen, Home Depot, Discover and many others – and Leonard’s experience with these brands and their challenges shines... [...]