MarketingSherpa team has released a case study titled “Automated Email Case Study: 175% more revenue and 83% higher conversion rate”. Adam Sutton says, “Some email marketers dabble in automation, while others dive in headfirst. The e-commerce team profiled in this article is among the latter, with a series of 40 triggered emails that regularly outperform its standard messages. In this case study, we describe the team’s top three triggered emails, how they work, and how they perform. You’ll see how shipping alerts can be money makers, and how the team blends customer service... [...]

John Chow’s latest blog post is titled “Win an Apple iPad and Access To Blogging with John Chow”. Chow says, “To celebrate my upcoming launch of “Blogging with John Chow” where I show you exactly how to blog your way to the Dot Com Lifestyle, I wanted to give you guys something cool. I’m running a contest to give you”. Win an Apple iPad and Access To Blogging with John Chow John Chow’s Blog  [...]

The latest post on ‘ReadWrite’ is titled “IE10 Is Incrementally Changing The Direction Of The Web”. Mark Hachman says, “Internet Explorer is slowly, slightly, but significantly changing the Web. Tuesday, Microsoft released a preview of IE10 running on Windows 7, as expected — the same version that’s available for the new Windows 8, but translated into the older Windows 7. At the same time, executives with Microsoft’s IE team made the case that content providers have begun incorporating IE10-specific features into their sites, which would benefit those surfing on Microsoft’s... [...]

The latest article on ‘Website Magazine’ is titled “Viralheat Offers Google+ Pages Management”. Pete Prestipino says, “Do you know what every single professional user and brand on Google+ has been asking since the network’s launch? It’s this: why can’t I use my third party social media management and monitoring application/platform to post to Google+?  Google opted not to publish an API for its Google+ service at launch (although it did release a partial-access API in September of 2011), leaving many of those responsible for social media to actually post new items... [...]

John Kottcamp’s latest article on ‘MarketingProfs’ is titled “Humanizing the Web With Personalization 2.0: Three Tips to Get Started”. Kottcamp says, “We’re not talking “Welcome back John” and certainly not “Dear Valued Customer.” Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right content to the right person at the right time on the right device, using the right channel, published on the”. Humanizing the Web With Personalization 2.0: Three Tips to Get Started MarketingProfs  [...]

The latest ‘SEOmoz’ blog post is titled “When Is My Tweet’s Prime of Life? (A brief statistical interlude.)”. Peter Bray says, “We use many tools to tailor our Twitter use, but how can we accurately measure the lifespan of a tweet? Peter Bray digs into the data and uses retweets (i.e. the currency of Twitter) to predict just how long your tweet’s prime of life will be”. When Is My Tweet’s Prime of Life? (A brief statistical interlude.) SEOmoz  [...]

The latest post on ‘Copyblogger’ Blog is titled “What The New Yorker Magazine Can Teach You About Content Marketing that Works”. Demian Farnworth says, “You probably already know that your business needs online content marketing. What you want to know is how to create content that actually works. You want content so irresistible it makes your followers swarm to your website, light up the comments and share it like wildfire. You want content so persuasive that readers stampede your email newsletter subscription box, instantly download every report you publish and snap up your products”. What... [...]

The latest article on MarketingSherpa blog is titled “Marketing Research Chart: Division of team responsibilities”. MarketingSherpa team says, “In this week’s chart, we compare how respondents indicated marketing responsibilities were divided among their teams. Share your own analysis in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post”. Marketing Research Chart: Division of team responsibilities MarketingSherpa  [...]

The latest post on ‘ReadWrite’ is titled “YouTube Weeds Its Shows As Google Cultivates TV Strategy”. John Paul Titlow says, “Don’t think YouTube is any less serious about becoming your next favorite TV channel. Sure, it’s slashing the number of Web shows it’s funding, but that only means it’s sharpening its focus. 2013 is going to be another big year for premium-TV-style video on the Web. YouTube execs said in January they would spend $100 million on premium video content, joining Hulu and Netflix in their effort to make online programming look a lot more... [...]

The latest article on ‘Website Magazine’ is titled “The Politics of Digital Publishing: Ryan Mannion of Politico”. Pete Prestipino says, “The challenges to those enterprises in the political news publishing vertical are unique – particularly on the technical side. Website Magazine asked a few questions of Ryan Mannion, the CTO of Politico on his own responsibilities managing one of the largest political-focused digital destinations on the Web, where within his enterprises’ IT investment is focused, about industry growth trends he and Politico are witnessing, and how to scale... [...]