The latest article on  ‘Marketing Land’ is titled “Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2”. Amy Gesenhues says, “After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google’s brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple’s value has slipped 20 percent according to the... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Now Selling Premium Video Ads In Select International Markets”. Martin Beck says, “Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said will offer the ads to a limited group of advertisers. The 15-second ads... [...]

The latest article on  ‘Marketing Land’ is titled “Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners”. Martin Beck says, “Marketers who covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite,Spredfast, Percolate, Piqora, Curalate and Tailwind,... [...]

The latest article on  ‘Marketing Land’ is titled “How To Use Social Media & Blogs For Powerful Call-To-Action Marketing”. Danielle Wiley says, “Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Reportconfirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers. No one would argue against the power of blogs or social media to create... [...]

The latest article on  ‘Marketing Land’ is titled “Google Adds More Recommendations To Its PageSpeed Insights Tool”. Barry Schwartz says, “Google announced they’ve updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed. The new recommendations include: Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended page layout.Configuring the... [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using Timeframe Comparisons”. Kevin Webster says, “Merely looking at graphs and numbers in Google Analytics for today, this week, or this month won’t tell an entire story. It will simply give you a glimpse of your current performance. To really analyze in depth, add context. One of the simplest ways to do this is by comparing two similar periods of time. By comparing and contrasting, you are trend spotting, and that is the real detective work”. Google Analytics: Using Timeframe Comparisons Web Marketing Today  [...]

The latest article on  ‘Marketing Land’ is titled “3 Steps To Factoring In Upper-Funnel Metrics & Predicting Revenue”. Benjamin Vigneron says, “If you’re an online marketer that wants to improve conversions on your direct-response channel(s), this column will help you to create a multi-touch and multi-action predictive model for your conversion funnel that allows you to make better budget allocation and bid optimization-related decisions. Start by focusing on two issues. First, not only should the end conversion numbers be tied back to all touch points... [...]

The latest post on ‘ReadWrite’ is titled “FCC Muddles Its Way Toward Net-Neutrality Rules”. Dan Rowinski says, “The Federal Communications Commission today approved a proposal for Internet regulation that would allow cable and telecom companies to charge service providers like Netflix for “fast lane” access to consumers, although it is also seeking comment on whether to restrain or prohibit the practice before its rules are made final. Some commission officials, including chairman Tom Wheeler, said they opposed the idea of fast lanes even as they approved a proposal... [...]

The latest ‘Econsultancy’ blog post is titled “The BuzzFeed way: examples of shareable native advertising”. Ben Davis says, “BuzzFeed is successful in anyone’s book when it comes to creating content their audience wants to consume wherever they are and then share with their friends. I listened to Will Hayward, VP Europe, BuzzFeed, at the Adobe Summit EMEA 2014. He was talking about how traditional display advertising is still inefficient and how new methods of social distribution of native content are worki.ng for BuzzFeed. Here I’ve attempted to sum up some of... [...]

The latest post on ‘ReadWrite’ is titled “Why Net Neutrality Became A Thing For The Internet Generation”. Dan Rowinski says, “FCC commissioner Mike O’Rielly had just finished torrid remarks opposing the notice for proposed rulemaking over the open Internet yesterday when a young woman in the crowd got to her feet and started yelling. “I speak on behalf of the Internet generation, we vote for a free and open Internet….” She didn’t get much further than that. She tried to say something about Title II and common carriers, but was promptly picked up by security... [...]