The latest article on  ‘MarketingProfs’ is titled “Marketing Email Benchmarks: Open Rates, CTRs, Device Trends”.Ayaz Nanji says, “Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased during the same period, according to a recent report from Yesmail.Perhaps due to the lower volume and frequency of marketing emails in 1Q14, overall open rates increased 6% and overall unique click rates grew 8%.Financial service companies had the highest... [...]

The latest ‘Web Marketing Today’ blog post is titled “8 Design Trends for 2014”.Drew Coffin says, “With 2014 one-half complete, it’s time to look at emerging trends in web design. Some trends have been gaining popularity for several years, while others are more recent. If you’re a professional designer or online marketer, keeping up with web design trends can help your site or your marketing efforts.Responsive DesignResponsive design is less of a “trend” and more of an increasingly effective response to the variety of Internet capable devices in use today. Users no longer... [...]

The latest article on  ‘MarketingProfs’ is titled “What Every Marketer Should Know About Print Design”.Vladimir Gendelman says, “Print marketing works best when designers and marketers can easily work together. So it helps when both know at least the basics of each other’s craft.Here are print design essentials that all marketers should keep in mind.Logos should be versatileYour logo is your brand’s most important visual identifier, so it’s important to have a logo that’s attractive, eye-catching, both Web- and print-friendly, and representative... [...]

The latest article on  ‘Marketing Land’ is titled “Optimize LinkedIn Like A Pro To Boost Your Personal Brand”.Jim Yu says, “As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand — a brand you create and grow over time as you move forward in your career whether you lead companies or join them“.Optimize LinkedIn Like A Pro To Boost Your Personal BrandMarketing... [...]

The latest article on  ‘Marketing Land’ is titled “How Long Should Your Content Be? What Works On Blogs, Facebook & More”.Arnie Kuenn says, “Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.”And though ideal content length really does hinge on a variety of factors including industry norms and audience engagement,... [...]

The latest article on  ‘MarketingProfs’ is titled “Mary Meeker’s 2014 Internet Trends Predictions”.Ayaz Nanji says, “Internet growth, estimated at less than 10% this year, is gradually slowing, and the biggest increases in usage are now in more difficult to monetize developing markets, such as India, Indonesia, and Nigeria, according to Mary Meeker’s Internet Trends 2014 report.However, Meeker, a former Morgan Stanley analyst and current partner at Kleiner Perkins Caufield Byers (KPCB), still sees a strong upside in mobile: Her analysis finds that... [...]

The latest post on ‘ReadWrite’ is titled “10 Questions You Should Ask Before Hiring an In-House Designer”.Scott Gerber says, “Bringing creative employees in house usually means good things for your company — and less hassle. But beware; expectations from both parties will shift during the transition, especially if you are used to working with freelancers. Startup founders from Young Entrepreneur Council (YEC) suggest 10 helpful questions to ask yourself before you bring on full-time talent.Do They Understand Your Brand?Your designer is going to be one of the most influential... [...]

The latest article on  ‘Marketing Land’ is titled “Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options?”.Martin Beck says, “What if most people would rather share privately?That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story:Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent... [...]

The latest article on  ‘MarketingProfs’ is titled “The Psychology of Sharing [Infographic]”.Verónica Maria Jarski says, “What types of people are most likely to share content online? And why are they sharing it?The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.Careerists are sharers who “are savvy business networkers and are more likely to share content on LinkedIn,” states StatPro, whereas altruists “are helpful, reliable, thoughtful,... [...]

The latest article on  ‘Marketing Land’ is titled “3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone”.Tim Mayer says, “We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out.These marketers also use remarketing (another comfort zone), with proven intent similar to search queries, as well as similar success metrics... [...]