The latest article on  ‘Marketing Land’ is titled “Optimize LinkedIn Like A Pro To Boost Your Personal Brand”. Jim Yu says, “As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand — a brand you create and grow over time as you move forward in your career whether you lead companies or join them“. Optimize LinkedIn Like A Pro To Boost Your Personal Brand Marketing... [...]

The latest article on  ‘Marketing Land’ is titled “How Long Should Your Content Be? What Works On Blogs, Facebook & More”. Arnie Kuenn says, “Ideal content length is something with which B2B and B2C marketers across industries constantly struggle. Unfortunately, the most common answer to content-length questions is the often-dreaded, extremely-ambiguous response that is the reply to many of marketing’s toughest questions: “It depends.” And though ideal content length really does hinge on a variety of factors including industry norms and audience engagement,... [...]

The latest article on  ‘MarketingProfs’ is titled “Mary Meeker’s 2014 Internet Trends Predictions”. Ayaz Nanji says, “Internet growth, estimated at less than 10% this year, is gradually slowing, and the biggest increases in usage are now in more difficult to monetize developing markets, such as India, Indonesia, and Nigeria, according to Mary Meeker’s Internet Trends 2014 report. However, Meeker, a former Morgan Stanley analyst and current partner at Kleiner Perkins Caufield Byers (KPCB), still sees a strong upside in mobile: Her analysis finds that... [...]

The latest post on ‘ReadWrite’ is titled “10 Questions You Should Ask Before Hiring an In-House Designer”. Scott Gerber says, “Bringing creative employees in house usually means good things for your company — and less hassle. But beware; expectations from both parties will shift during the transition, especially if you are used to working with freelancers. Startup founders from Young Entrepreneur Council (YEC) suggest 10 helpful questions to ask yourself before you bring on full-time talent. Do They Understand Your Brand? Your designer is going to be one of the most influential... [...]

The latest article on  ‘Marketing Land’ is titled “Is WhatsApp The Next Big Thing In Publishers’ Sharing Button Options?”. Martin Beck says, “What if most people would rather share privately? That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story: Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent... [...]

The latest article on  ‘MarketingProfs’ is titled “The Psychology of Sharing [Infographic]”. Verónica Maria Jarski says, “What types of people are most likely to share content online? And why are they sharing it? The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives. Careerists are sharers who “are savvy business networkers and are more likely to share content on LinkedIn,” states StatPro, whereas altruists “are helpful, reliable, thoughtful,... [...]

The latest article on  ‘Marketing Land’ is titled “3 Ways To Change Your Thinking About Display Ads & Move Out Of Your Comfort Zone”. Tim Mayer says, “We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click mindset, they have focused on maximizing their search marketing volume via Paid Search and SEO until the query supply is maxed out. These marketers also use remarketing (another comfort zone), with proven intent similar to search queries, as well as similar success metrics... [...]

The latest article on  ‘MarketingProfs’ is titled “Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers”. Mark Organ says, “Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. Looking at some of the most viral content from the past year, it’s decidedly consumer-facing: Grumpy Cat. Miley Cyrus “twerking” at the MTV Video Awards. Ylvis’ “What Does the Fox Say” video. So is it possible to make our B2B content... [...]

The latest post on ‘ReadWrite’ is titled “How Pinterest Is Slowly Learning How To Make Money”. Lauren Orsini says, “Pinterest has never been in a hurry to convert investor dollars into financial gains—and given that it’s raised close to three-quarters of a billion dollars over the past five years, it hasn’t needed to be. But the visual social pinboard is finally getting serious about making money. Last winter, it hired former San Francisco Chronicle president Joanne Bradford, who today serves as head of commercial and content partnerships at Pinterest. Joanne... [...]

The latest article on  ‘Marketing Land’ is titled “Google Launches Total Overhaul Of E-Commerce Analytics In Beta”. Ginny Marvin says, “Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s also possible to build audience segments directly from funnel reports to analyze... [...]