The latest ‘Econsultancy’ blog post is titled “The BuzzFeed way: examples of shareable native advertising”.

Ben Davis says, “BuzzFeed is successful in anyone’s book when it comes to creating content their audience wants to consume wherever they are and then share with their friends.

I listened to Will Hayward, VP Europe, BuzzFeed, at the Adobe Summit EMEA 2014. He was talking about how traditional display advertising is still inefficient and how new methods of social distribution of native content are for BuzzFeed.

Here I’ve attempted to sum up some of Will’s thoughts”.

The BuzzFeed way: examples of shareable native advertising

‘Econsultancy’ Blog

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