The latest article on  ‘Marketing Land’ is titled “TweetDeck Enables Team Sharing Of Scheduled-Tweet Queues & Posting Photos In Advance”. Martin Beck says, “Twitter-owned TweetDeck is taking steps into HootSuite territory by adding the ability to share photos in scheduled posts and, perhaps more importantly, for social teams to work together on a shared queue of posts. The announcement yesterday on Twitter’s blog focused on being able to include photos on tweets scheduled in advance. It’s a feature HootSuite, the leading social media management dashboard,... [...]

The latest ‘Web Marketing Today’ blog post is titled “Adding Video to Emails Improves Response, Most Say”. Pamella Neely says, “A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to set up, few people could see them, and they hurt deliverability rates. But with the rise of HTML5, we’ve tipped the scales. Roughly 60 percent of email users can... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Forecast: 24% Growth In 2014, Led By Surge In Asia-Pacific Region”. Martin Beck says, “Twitter’s active user base stands to grow by 24.4% in 2014, fueled by an especially strong surge in the emerging markets of India and Indonesia, according a forecast released today by eMarketer. In fact, the Asia-Pacific region has more active Twitter users than either North America or Western Europe, according to eMarketer, and by the end of the year will be home to 30% of the world’s active Twitter users. By 2018,... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Will Show Fewer Auto-Posts In Your News Feed”. Martin Beck says, “Facebook, recognizing that its users don’t necessarily want to know everything that their friends are doing on Facebook, announced today that it will be prioritizing stories that are shared purposefully over those that are auto-posted. That means that users will see fewer notifications that some listened to “Happy” on Spotify, Pinned a guacamole recipe on Pinterest or burned 463 calories on a four-mile run measured by RunKeeper. Facebook... [...]

The latest article on  ‘Marketing Land’ is titled “Marketers, Face Reality: There Is No “Easy” Button”. Muhammad Saleem says, “This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a marketing firm pitching its services to a client, there is a tendency to create expectations that simply... [...]

The latest article on  ‘Marketing Land’ is titled “The Agile Marketing Revolution”. Andy Lombard says, “Faster, cheaper, better — this is the mantra of the impossible demand. At least, we’re told it’s impossible to get all three. As marketers, we want to unleash campaigns faster, see better results, and do all of it in a cost-effective way – and we’re always looking for tools and techniques that help us do just that. Lately, marketers have embraced a new marketing paradigm that promises to do all that – and surprisingly, it comes from the tech world.... [...]

The latest article on  ‘Marketing Land’ is titled “The 4th Wave Of Content Marketing: Marketing Apps”. Scott Brinker says, “Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content marketing in particular. I propose that we’ve seen three waves of content marketing on the web, and that... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Is Testing A Way To Encourage More Video Sharing”. Martin Beck says, “Twitter appears to be testing a feature to encourage more video sharing on its network. The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when they start typing in the hashtag, “#AMillion …” The video clip is apparently not an ad — it’s labeled “A Video provided... [...]

The latest post on ‘Re/code’ is titled “Twitter Experiments With a New Video-Sharing Feature”. says, “So it doesn’t look like Twitter is going to get into the audio business, after all. But Twitter has liked video for quite a while. And it looks like it’s experimenting with a new product that could encourage more people to use it as a video platform — a feature that makes it easy to embed, display and play clips on phones. The best way to play with the feature — pointed out to me by a helpful tipster — is to pick up an iPhone, open the Twitter app and start composing... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Google Takes The Lead As World’s Most Valuable Brand While Apple Drops To #2”. Amy Gesenhues says, “After holding the No. 1 spot for three consecutive years, a recent study of the top 100 most valuable global brands revealed Apple now ranks second to Google. Commissioned by communications services group WPP, the study conducted by Millward Brown found Google’s brand value has increased 40 percent year-over-year, now worth $159 billion. Meanwhile, Apple’s value has slipped 20 percent according to the... [...]