The latest article on  ‘Marketing Land’ is titled “Twitter Is Testing A Way To Encourage More Video Sharing”.

Martin Beck says, “Twitter appears to be testing a feature to encourage more video sharing on its network.

The test — first reported by Peter Kafka in re/code and apparently limited to the Twitter iOS app — prompts users to post a trailer clip from Seth McFarland’s upcoming “A Million Ways to Die in the West” movie when they start typing in the hashtag, “#AMillion …”

The video clip is apparently not an ad — it’s labeled “A Video provided by AMillionWays” rather than “Promoted by” — but if the testing is successful, Twitter would likely offer the feature to advertisers”.

Twitter Is Testing A Way To Encourage More Video Sharing

Marketing Land

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