‘Mary Meeker’s 2014 Internet Trends Predictions’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Mary Meeker’s 2014 Internet Trends Predictions”.
Ayaz Nanji says, “Internet growth, estimated at less than 10% this year, is gradually slowing, and the biggest increases in usage are now in more difficult to monetize developing markets, such as India, Indonesia, and Nigeria, according to Mary Meeker’s Internet Trends 2014 report.
However, Meeker, a former Morgan Stanley analyst and current partner at Kleiner Perkins Caufield Byers (KPCB), still sees a strong upside in mobile: Her analysis finds that only 30% of all mobile phones worldwide are currently smartphones and the market grew 20% last year. Moreover, mobile data traffic was up 81% year over year, driven in large part by video viewing.
Meeker considers tablets a particular mobile bright spot, with unit sales up 51% in 2013. As she notes, that’s a far faster rate of growth than ever registered for desktops and notebook PCs”.
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