Ginny Marvin says, “Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced dynamic remarketing is rolling out across all verticals including education, hotels, flights, real estate and more.

Dynamic remarketing (or retargeting) ads that automatically insert product or items related to those that users viewed on a website. The service is not unique to Google, but now AdWords advertisers can run dynamic retargeting campaigns within the platform. Advertisers create one ad that can be personalized automatically right when an ad impression is served”.

Google Dynamic Remarketing Ads Rolling Out To All Advertisers

Marketing Land

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