Ginny Marvin says, “Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash.

The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly. The ads will be converted when advertisers upload Flash ads to AdWords directly or through third-party tools. Until now, Google displayed a static image backup of an ad where Flash wasn’t supported. Now the ads will display as fully interactive on all devices.

The change applies to existing and new eligible Flash campaigns, so no need to make any changes if you’re currently running Flash creative. Though, to ensure that your ads can be converted successfully, you should test them using Google’s Swiffy tool. If the ad is converted to HTML5 when you upload it in Swiffy, then you’re good to go in AdWords”.

Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile

Marketing Land

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