‘Facebook’s Continued Mobile Push Is Paying Off’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Facebook’s Continued Mobile Push Is Paying Off”.
Selena Larson says, “Facebook’s mobile advertising revenue surpassed desktop advertising for the first time, the company said during Thursday’sfourth quarter earnings call. Additionally, Facebook’s mobile monthly active users continue to grow, with 945 million mobile MAUs, up from 680 million at the same time last year. Overall, Facebook has 1.23 billion monthly active users between both desktop and mobile.
Mobile ad revenue now accounts for 53 percent of total advertising revenue. The company made $1.25 billion in mobile advertising revenue last quarter, surpassing $1 billion for the first time“.
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