Forbes contributor Serenity Gibbons has published an useful article focusing on the ways to improve your influencer marketing. She has also shared a list of probable influencers who can benefit your brand. Gibbons says, “According to the 2015 Nielsen “Global Trust in Advertising” report, 83 percent of consumers will trust a peer recommendation, well above any other form of advertisement. That’s because their peers aren’t trying to sell them something. Plus, these recommendations are based on actual experience with specific results. Done correctly, influencer marketing can deliver... [...]
Archive for the 'Influencer Marketing' Category
Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST. The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation. For this AMA session, we will be exploring how you can leverage influencers to expand your reach online: Aligning your social media strategy to your overall business objectives What are the trends, best practices, challenges and opportunities for social media... [...]
Influencer marketing has become one of the most useful ways to help your brand reach more customers. This form of marketing helps you close more sales. Forbes contributor Serenity Gibbons has shared four sources from where you can find influencers to support your business. Gibbons says, “While most entrepreneurs don’t have access to a plethora of celebrity endorsers, those who do tend to take advantage — but that’s not a smart move. Because people place most trust in their peers, don’t look to celebrity endorsers as your go-to source for influencer marketing campaigns. Consumers... [...]
Influencer marketing enables the brands and marketers to reach out the right target group by tapping in the influencers in that particular domain. Econsultancy columnist Patricio Robles has shared six tips to help marketers improve their influencer marketing performance. Robles says, “Here are six things brands should do to ensure that their influencer marketing campaigns are successful. 1. Do due diligence Big brands are cracking down on influencer fraud and for good reason: as brands have flocked to work with influencers, the fees charged by popular influencers have skyrocketed. These... [...]
The social media marketing success can be made more easy to achieve by tapping right influencers to promote your brand. The Instagram influencers are rising quickly and they can be a huge help Shopify contributor Desirae Odjick has shared some useful tips to help marketers find right Instagram Influencers. Odjick says, “To help you figure out whether you’re working with the right influencers for your store, we spoke with Neil Waller, co-founder of Shore Projects, a 2015 Build-a-Business winner, and co-founder and CEO of Whalar, a tool to help you streamline and manage your influencer... [...]
Econsultancy is hosting a webinar on ‘Ask Me Anything – Influencer Marketing’ on Thursday, July 19 at 2.00 am EST. The Econsultancy team says, “Ask Me Anything (AMA) is our new interactive webinar series designed for you to discuss strategies and pick the brains of our experts when it comes to digital transformation. For this AMA session, we will be exploring how you can leverage influencers to expand your reach online: Aligning your social media strategy to your overall business objectives What are the trends, best practices, challenges and opportunities for social media... [...]
Shopify team has published a podcast titled ‘Which YouTube Influencers Will Actually Make You Money’ featuring Ben Wieder. Felix Thea says, “A high follower count or thousands of subscribers isn’t what makes a good influencer—having influence over an audience’s purchasing decisions does. It’s no wonder why testimonies about the effectiveness of influencer marketing range from “wildly successful” to “a waste of money”. In this episode of Shopify Masters, you’ll learn from an entrepreneur who grew his business by identifying YouTubers who... [...]
Influencer marketing is becoming a choice of most brands since they have the liberty to manage their budget and deal with the ones directly who promote their products and services. Econsultancy columnist Nikki Gilliland has shared three tips to help marketers enhance their influencer marketing. On improving engagement, Gilliland says, “Engagement has long-been viewed as the ultimate goal for influencer marketing. However, with recent controversy over instapods working to ‘juice’ engagement, it’s been suggested that this kind of metric is untrustworthy. Alongside this is the revelation... [...]
Content Marketing Institute columnist Bethany Johnson has shared some highly useful lessons based on Amisha Gandhi’s (VP, influencer marketing, SAP Ariba) 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand. Johnson says, “Amisha started SAP’s program with, as she put it, “a blank slate.” No centralized, global influencer marketing existed at SAP before late 2015. Rather than create a worldwide program all at once, Amisha planned a phased rollout that would result in learning she could build on for future programs. @AmishaGandhi.CLICK... [...]
A recent survey published on PRWeek has found that people feel that there is a need of guidelines to follow when it comes to Influencer marketing. Some 71% people believe that there are no rules around the use of influencers. 44% stated that it is damaging to society. 61% said that the influencers don’t have to disclose that they have been paid to talk about a product. Sharing more insights from the survey, Ian Griggs says, “An overwhelming majority of those surveyed, 88 per cent, believed they should be informed if people are being paid to promote products, but 61 per cent felt brands... [...]