Influencer marketing has ween widely liked and adopted by marketers and companies. According to a WFA report, 65% of multinational brands will increase influencer marketing spending in the next 12 months.

eMarketer has published a new podcast episode entitled ‘Are Influencers Really Worth It?’.

In this podcast, eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause.

Are Influencers Really Worth It?


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