Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics 4 (GA4) is the latest version of Google Analytics.

Search Engine Journal contributor Ginny Marvin has published an article featuring seven tips to become a GA4 pro.

She says, “Whether you’re at an SMB, enterprise, or agency, here are seven tips to help you work faster and get more out of GA4.

1. Know Why GA4 Is So Different From Universal Analytics

This may not seem like a tip, but understanding why GA4 came to be and why it’s a departure from UA is key to learning to work with it successfully.

GA4 accounts for these two key shifts:

  • Browsing behavior that now happens across devices and platforms.
  • Privacy changes which mean less user data is observable via cookies, and more data is aggregated to protect user anonymity.”

7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)

Search Engine Journal

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