The latest MOZ blog post is titled “How to Set Up Meaningful (Non-Arbitrary) Custom Attribution in Google Analytics”. Tom Capper says, “Attribution modeling in Google Analytics (GA) is potentially very powerful in the results it can give us, yet few people use it, and those that do often get misleading results. The built-in models are all fairly useless, and creating your own custom model can easily dissolve into random guesswork. If you’re lucky enough to have access to GA Premium, you can use Data-Driven Attribution, and that’s great—but if you haven’t got the budget to take... [...]
Archive for the 'Google News' Category
The latest post on ‘ReadWrite’ is titled “Google At SXSW: The Internet Is Accelerating Social Change On A Global Scale”. Selena Larson says, “Google chairman Eric Schmidt and Director of Google Ideas Jared Cohen led a discussion at Friday’s SXSW event in Austin, Texas, which described the ways technology is impacting privacy, security and policy on a global scale. The two Google execs said they visited at least 35 countries, a majority of them unstable autocracies such as North Korea, and examined the impact technology is having on citizens in those countries. As citizens... [...]
The latest article on HubSpot blog is titled “How to Add Google Authorship for Multiple Websites to Google+”. Alec Biedrzycki says, “Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if you write for multiple sites? Or if you leave a company, and start writing elsewhere? Good news — you can claim authorship for multiple sites! So whether you guest blog, change jobs and start writing for different companies, or maintain your... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “15 Reasons Why Analytics Prediction Will Make You a Better Marketer″. Baer says, “Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics. Predictive analytics interest has skyrocketed over the last year, according to Google trends. The reason? Marketers are beginning”. 15 Reasons Why Analytics Prediction Will Make You a Better... [...]
The latest MOZ blog post is titled “A Deep Dive into Google MyAnswers”. Gianluca Fiorellin says, “A few months ago I published here on Moz SEO in the Personalization Age, where I explained why, once and for all, SEOs need to be aware of the personalization of SERPs and the mechanisms by which Google customizes our search results. I also suggested some ways to convert what at first sight is just a complication into a competitive advantage. This post is the ideal continuation of that one. Here, however, I won’t dig into SEO theories and patents, but I will try to put order in all of... [...]
Google Helpouts is Google’s newest tool, launched in November. People are eagerly seeking information in how to use this new tool. Helpouts is a bit like Yahoo Answers but a lot more robust. And with more opportunities to make money from your helpout account. Edmund Loh has a new training product on Google Helpouts, and he is giving his buyers private label resale rights to the product. This is a full PLR product, with a sales mini-site included. It’s easy to put yourself in business, offering these e-books for sale. You can even sell resale rights and master resale rights. You can... [...]
The latest ‘Econsultancy’ blog post is titled “The value of Google Authorship for your content strategy”. Shane Jones says, “In February 2011 the first Panda Google algorithm update affected search results and changed the way SEO professionals and webmasters needed to think about optimizing websites. The goal of Google Panda was to lower the rank of ‘low-quality’ websites that had thin content and increase rankings of higher quality and more authoritative websites. It was the beginning of the end of ‘SEO content’. Since then, and after more... [...]
The latest article on Business Insider is titled “Twitter Wants To Carve Off A Slice Of Google’s Search Ad Business”. Aaron Taube says, “Twitter will now sell ads that put promoted accounts at the top of its search results. Marketers will be able to buy ads that pop up against certain keywords. When users search Twitter for those words, their promoted accounts will appear at the top of the search results. While the new product is not a threat to Google in size, it is another example of a non-Google company siphoning off search results – and the ad revenue they... [...]
The latest MOZ blog post is titled “Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday”. Rand Phishkin says, “The value of links in Google’s algorithm has been the subject of much debate. In today’s Whiteboard Friday, Rand clarifies two of the most compelling arguments and offers SEOs his advice on how to treat links as we move forward“. Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “Yandex And Google Partner To Open Up RTB Display Inventory”. Ginny Marvin says, “Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The companies say the inventory overlap is minimal. ”Google... [...]