Pete Pachal says, “Google wants to change email for the better. To do it, it’s launching a new email app, separate from Gmail, called Inbox.

Announced via blog post, Inbox builds upon Gmail’s relatively successful tabs, which introduced new buckets for Social updates and Promotions. The app features Bundles, which will group together similar kinds of messages, so things like bank statements and receipts are grouped together. Bundles will be user-customizable as well.

There’s also Highlights, which puts important emails front and center — photos from friends, flight itineraries and event information all qualify”.

Google Launches Inbox to Reinvent the Email App

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