Brendan Witcher says, “Today we announce the launch of our brand new Omnichannel Commerce Playbook! In its many forms, omnichannel is quickly resetting customer expectations, and redefining what it means to deliver seamless, fully-integrated commerce across the enterprise. This playbook provides a structured framework to help eBusiness leaders strategically plan, launch, and maintain omnichannel capabilities and services. Customers today forge paths to purchase that seamlessly cross channels, screens and stores. For example, U.S. consumers in 2015 spent a whopping $1.5 trillion in-store... [...]

If you are looking for the steady income stream eCommerce can provide and you don’t have much money to promote your store, then check out FreeCom Blueprint. Tom Yevsikov, Gaurab Borah, and Ali Ahmed say that whether you are brand new or an experienced marketer, you will learn lots of new and free ways to get targeted traffic to your stores. Some of the topics included are: • How to setup your store quickly • How to get cheap products from trusted sellers • Recommended software that maximizes your sales • How to setup shipping prices without any app • How to use the... [...]

Zak Stambor says, “Advertisers are using social media and other ad formats to get more out of their expensive messages. Laying out roughly $5 million for a 30-second ad during the Super Bowl is a significant expense for financial services firm SoFi. Not surprisingly, it wants that outlay to produce results, which is why the ad is one piece of a much larger $20 million brand awareness campaign that launched Jan. 18, says Meg Ciarallo, the company’s vice president of brand marketing. The Super Bowl ad, which is called “Great, Not Great,” shows a variety of consumers who, depending on... [...]

Bill Briggs says, “E-commerce grew to $835 billion in Asia in 2015, the kind of expansion that beckons web retailers around the world. But moving into cross-border e-commerce means mastering the different market conditions from country to country, according to Internet Retailer’s new 2016 Asia 500. The lure of Asia, and particularly China, for international merchants is strong and growing stronger: Chinese consumers alone purchased $589.61 billion worth of goods online in 2015, an increase of 33.3% over the same period a year earlier, according to the National Bureau of Statistics in China.... [...]

Morgan Jacobson says, “Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These six statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. Video Appears in 14% of Internet Search Results When consumers search for products like yours, 14% of... [...]

Allison Enright says, “The e-retailer says 47% of units sold in Q4 were by sellers on its marketplace, and that Prime membership grew 47% in the United States in 2015. Amazon.com Inc. today reaffirmed its leading position as the top e-retailer in North America, reporting 2015 full-year revenue of $107.01 billion, up 20.2% from $88.99 billion in 2014. Excluding revenue from service sales, such as computing power and commissions paid by Amazon marketplace sellers—revenue streams that are growing rapidly—product sales totaled $79.27 billion, up 13% from $70.08 billion in 2014. Amazon’s... [...]

Annie Pilon says, “It’s no secret that your prices can have a huge impact on the success of your eCommerce store. But there are plenty of secrets and strategies you can employ for better pricing that will make your store a success. Here are 20 secrets for best eCommerce pricing that will put you ahead of the competition. Customers Expect Free Shipping You may think that offering free shipping makes for a good promotion or discount opportunity. But that isn’t always enough. Dan Kogan, senior account manager for 1Digital Agency said in a phone interview with Small Business Trends, “Because... [...]

Fareeha Ali says, “The online marketplace increased the number of active buyers. The gross value of goods sold on eBay Inc.’s marketplace fell 1.0% to $20.68 billion in the fourth quarter that ended Dec. 31 compared with $20.88 billion in the same period a year ago, the online marketplace reported Wednesday. It was eBay’s first holiday season without payments services firm PayPal, which in July spun off as a separate company. Net revenue for eBay’s marketplaces fell 2.4% to $8.582 billion from $8.79 billion a year ago. Fluctuations in the value of foreign currencies affected gross... [...]

Satish Meena says, “The retail market in India is going through a very interesting phase. Online retailers are flush with funds and spending aggressively on acquiring customers and building infrastructure, while organized retailers are trying to come out of their “wait and see” mode before online sales start hurting them in categories other than music, books, and mobile phones. The Indian online retail market is the fastest-growing market in Asia Pacific, although it is still very small compared to China and Japan. According to the recently published Forrester Research Online Retail... [...]

Matt Clough says, “The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with. With so many startups vying for attention, however, it can be overwhelming when it comes to deciding which ones deserve your time and attention and which ones are unlikely to have an impact. In my opinion, these are the nine startups that should be on your radar in 2016. Minute  With video marketing now more popular than ever before, the importance of a good thumbnail has never been greater. Choosing the right one, however, has... [...]