Anand Srinivasan says, “When it comes to ecommerce, mobile is picking up steam. A recent survey, conducted by the National Retail Federation, found that nearly 57 percent of online shopping traffic during this year’s Black Friday season came from mobile phones. Meanwhile Walmart reported sales from mobile phones nearly doubled from 2014 to 2015. While the debate over whether online shopping will kill brick-and-mortar stores has been around for a long time, do these latest statistics indicate that desktop ecommerce is itself in danger of becoming obsolete? Not necessarily, according... [...]

John Duke says, “Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social media, videos, images, and even sounds. Some of these ecommerce shops show you what content marketing is all about. Take a look at some of the hottest digital marketing this season has to offer. Coach This holiday video features the products in... [...]

Philip Rooke says, “Like most ecommerce businesses, the run-up to Christmas is a busy time for Spreadshirt. Last year our busiest day was in December with 19,200 orders in one day, and we’re expecting something similar this year. That said, it’s always important to have a moment to reflect on the hot topics of the past year and think about what we can expect from 2016. I think that in the next 12 months there’ll be a shift from the glamour of mobile optimisation to the nitty gritty of cross-border growth. If 2015 was a year of optimisation, 2016 will be about big moves in the market. 2015... [...]

Bryan Robinson says, “When you think of eCommerce, your thoughts likely go to traditional, consumer-based online shopping. But – stop the presses – did you know that B2B eCommerce sales are almost double those of B2C? In fact, the inexorable rise of eCommerce is one of the biggest trends in B2B marketing right now, and one which shows no sign of slowing down. It’s beenpredicted that the market will be worth a phenomenal $6.7bn by 2020. While there are certain features that are required across both customer types, it’s increasingly important for businesses to understand... [...]

Jordan Elkind says, “Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed. While the shopping extravaganza may come only once a year, the marketing trends we noticed through the weekend are unlikely to vanish as quickly as those 50-percent markdowns. The 2015 holiday weekend saw several interesting new trends in e-commerce and online marketing that are likely to have a strong impact through 2016. Here are the three key lessons we uncovered in this year’s “holidata.” Note: The stats below come from The... [...]

Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you don’t have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I’m here to teach you how! Types of Blogger Outreach Blogger outreach is about more than just making... [...]

Ryne Landers says, “A crack team of web analytics gurus build an innovative eCommerce website valued at $200K to sell salon furnishings. Instant success story, right? Not so much. Here’s an unpopular opinion with potential to increase your sales: Silence your designer. This advice goes against every piece of content dedicated to eCommerce companies both startup and established, but it’s what increased the conversion rate of our in-house eCommerce site by over 900 percent. By focusing on what we were already doing–and unfocusing on the market and competitors– we debunked... [...]

Arie Shpanya says, “Pricing hacks are small tactics that can make big impacts on your ecommerce sales. If you’re a retailer, the idea of trying something new might warrant a bit of caution moving forward. Doing things the old way is safe, and you don’t have to worry about garnering unfavorable results. But the safe road isn’t always the right road, especially when it comes to pricing strategies for online retailers. Here’s why: The Amazon example Imagine if Bezos decided selling books online out of his garage was too much of a risk. What if Steve Jobs simply embraced... [...]

Daniel Burstein says, “Ecommerce is killing it! My inbox is filled with press pitches about the growth of ecommerce this holiday season, based on vendors’ work with their customers: Year-over-year revenue from social rose by 115 percent, Renee Newby Friedman wrote, based on MarketLive data. Online shopping traffic was up 16% year-over-year, according to Monetate. “Signs are pointing to this holiday season being big for ecommerce,” Lucinda Duncalfe, CEO, said. Smartphones saw a 7% increase in revenue compared to 2014, according to Wendi Makuch, Director of Sales & Marketing, 4-Tell. Average... [...]

Juliana Crispo says, “Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well. How? They create campaigns that delight customers. They evoke emotions and promote sharing. And sometimes, they connect people with their loved ones or partner... [...]