Allison Enright says, “The e-retailer says 47% of units sold in Q4 were by sellers on its marketplace, and that Prime membership grew 47% in the United States in 2015.

Amazon.com Inc. today reaffirmed its leading position as the top e-retailer in North America, reporting 2015 full-year revenue of $107.01 billion, up 20.2% from $88.99 billion in 2014. Excluding revenue from service sales, such as computing power and commissions paid by Amazon marketplace sellers—revenue streams that are growing rapidly—product sales totaled $79.27 billion, up 13% from $70.08 billion in 2014.

Amazon’s Q4 holiday season performance propelled those full-year figures. The e-retailer reported fourth quarter 2015 revenue of $35.75 billion, with North American sales, excluding Amazon Web Services, increasing by 24.1% and international sales up by 11.9%. The Q4 results are in line with Amazon’s expectations. In its Q3 2015 results, Amazon projected it would generate sales of between $33.50 billion and $36.75 billion during the fourth quarter, a gain of 14%-25% versus Q4 2014“.

Amazon sales climb 22% in Q4 and 20% in 2015

Internet Retailer

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