Barry Levine says, “Video analytics service Visible Measures is out today with a new tool that allows brands to see the future of competitive video campaigns and plan accordingly. The new Industry Forecaster is available in the premium version of its True Reach video benchmarking and planning platform, which tracks viewings, shares and other performance measures of video content or video ads released by more than 7000 brands in 240 industry verticals on the web or in apps. The company said the new capability is the “first predictive video analytics tool for media planning.” It extrapolates... [...]
Archive for the 'E-Commerce' Category
David Wither says, “eCommerce is much more than just another digital trend. 83% of people have adopted the convenience of online shopping, a figure that is set to grow. It’s becoming a part of our lives and despite the hesitation of less tech-savvy generations, there are still massive opportunities to succeed in the era of click-based convenience. This has caused a real gold rush as anyone with something to sell and an internet connection has flocked to the world of eCommerce with the hope of making it work. While there are some people who have found a working formula, the fact is that... [...]
Matt McGee says, “Almost three out of every four e-commerce dollars spent by US consumers on July 12 were spent with Amazon. You may recognize that date as Amazon’s second Prime Day, and this new data from Slice Intelligence supports Amazon’s own claims that Prime Day 2016 was its “biggest day ever.” Using its panel of more than four million online shoppers and tracking about 400 online retailers (including all of the major players), Slice estimated Tuesday that Amazon owned 74 percent of all US consumer e-commerce on Prime Day — that’s almost double its normal 38-percent market... [...]
Satish Meena says, “Only 13% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) were made online in 2015, but the impact of the web on offline retail sales is much bigger. Our recently published Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific) shows the influence of the web on offline retail sales and how its impact varies by country and category. Some of the key findings of the forecast are as follows. The web impacted more than a third of total retail sales in 2015 and will impact 48% by 2020. Smartphones are becoming... [...]
Satish Meena says, “Only 13% of total retail sales in Asia Pacific (Australia, China, India, Japan, and South Korea) were made online in 2015, but the impact of the web on offline retail sales is much bigger. Our recently published Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific) shows the influence of the web on offline retail sales and how its impact varies by country and category. Some of the key findings of the forecast are as follows. The web impacted more than a third of total retail sales in 2015 and will impact 48% by 2020. Smartphones are becoming... [...]
Sarah Quinn says, “Even in today’s GPS-ready era, we still often rely on signposts and street signs to help us find our way. And the same logic applies to our digital journeys on the web. The difference is, instead of signposts, we have call-to-action buttons to tell us what to do next. These buttons are used when the time comes for your customer to take action. Download. Add to Cart. Buy Now. Sign Up. They’re all examples of buttons we’ve probably clicked at one time or another. These buttons can serve many different purposes, but they all have one thing in common: getting... [...]
Ayaz Nanji says, “E-commerce marketers say sending subscribers exclusive offers is the most effective email tactic they use, according to recent research from Bronto. The report was based on data from a survey of 300 marketers who work for e-commerce companies around the world. Respondents were asked to rate the effectiveness of various email tactics. The six tactics that received the top effectiveness scores (very or somewhat effective) from e-commerce marketers were as follows: —Exclusive email-only offers (99%) —Cart recovery emails (98%) —Product status change emails (93%) —Offers... [...]
Ben Davis says, “Colour plays an important part in web design and ecommerce. From little UX quirks and best practice, to stylish branding and aesthetics, I’ve rounded up 23 uses for colour in ecommerce. 1. Virgin America – green for validated fields Let’s start with something simple but beautiful. Upon validating my data entry, Virgin America turns each field green. Purple is also used to highlight a field that hasn’t been completed yet, as I click into it”. 23 clever uses for colour in ecommerce UX Econsultancy [...]
Mike Sands says, “It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and technologies locked in for the critical period that will drive nearly 20 percent of annual retail industry sales. What should retailers plan in 2016? Forecasts so far offer some not-so-great news and some good news. The unfortunate news is that total retail holiday sales are expected to be virtually flat this year, increasing just 1.8 percent, according to eMarketer predictions. The good news for digital marketers is that e-commerce sales are... [...]
Brett Ingram/b and Mo Latif have announced eCom Profit Machine. This is a software tool that makes Amazon the key to your business future success. You can use this software to create a professional, fully-functional eCommerce store that uses Amazon to take care of payments, order fulfillment, shipping and handling. Your store is complete with products, product images, product descriptions, product videos and real customer reviews. And the whole site can be ready to start selling today.because the system is easy, fast, and not technically challenging. Besides that, with eCom Profit Machine, it is... [...]