Mindi Rosser says, “For business leaders intent on raising their visibility and promoting their company, Twitter can be one of the best tools to use if your buyers are active on Twitter. To determine whether prospective buyers tweet, type your top competitors into the Twitter search bar. If your competitors’ Twitter handles pop up, click on them. Are they tweeting frequently, or at all? If so, be assured your audience is on Twitter. According to Hinge Marketing, 17 percent of non-client referrals come from social media. These come from people you may not know or have done business with,... [...]

Nash Riggins says, “Handling the delivery side of an eCommerce operation can be a nightmare for small business owners. Between scrambling to generate leads, stocking popular products and fulfilling new web orders, it’s becoming increasingly difficult to stay on the ball all the time. That’s why more and more small eCommerce businesses are turning to Fulfillment by Amazon (FBA). Selling on Amazon If you’re operating in the retail space and not selling your products on Amazon (NASDAQ:AMZN), you’re probably missing a trick. Over the past couple of decades, the behemoth site has risen... [...]

Brent Freeman says, “Circumstances dictate actions, right? Well, that’s especially true in the ecommerce field. By most standards, ecommerce is a young industry. but as the option goes deeper into its 40s in 2017, the slightest hint of an unfamiliar hue turns the dye a completely different color. The reference is to the Indian marketplace. That country’s emergence in the ecommerce marketplace has it set to overtake the United States in less than two decades, with “digital” sales expected to reach $63.7 billion by 2020. This offers American ecommerce companies a big opportunity... [...]

Ryan Bonnici says, “What are the minimum non-vanity metrics every organization adopting inbound marketing should track? A: It’s no secret: marketers have struggled to measure the metrics that matter for a very long time. Fortunately, the internet and advancements in technology have made marketing far more measurable than ever before. Consequently, marketers have become much more accountable for the success they drive. If you are a marketer today, your business and career depend on you tracking the right metrics. But here’s the problem: most marketers take a channel-centric approach to... [...]

Segun Onibalusi says, “Do you know how many sites there are in the ecommerce universe? According to Lemonstand, there are 12 to 24 million online stores — and counting. As an ecommerce entrepreneur you may find it tough to position yourself successfully in front of your target customers, while knowing that tons of brands are also competing for their undivided attention. So, what’s the secret ingredient to gain ecommerce success? Think social proof. You’ll be able to stand apart from your competition and skyrocket your sales if you tap into the power of social proof in the form... [...]

Greg Randall says, “Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions.  Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take. To drive revenue, the construction of cart abandonment emails requires more thought and planning in three key areas: Email layout The ideal content recipe Content hierarchy Before delving... [...]

Nikki Gilliland says, “Last December, Amazon unveiled its first ever bricks-and-mortar grocery store. Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of). Shoppers are simply required to scan smartphones as they enter, leaving Amazon’s “just walk out” technology to detect exactly what’s being taken and charge it to their Prime accounts. It’s one of the first ever examples of a truly seamless customer experience – a trend that’s predicted to be big... [...]

Matt McGee says, “Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a slight gain over its 37.9 percent share during the 2015 holidays. But it’s also another sign of the company’s ownership of US e-commerce dollars. According to Slice’s panel, Best Buy was again the No. 2 e-commerce site during... [...]

Greg Sterling says, “The final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. Out of 61 shopping days in the period, all but five saw at least $1 billion in online revenue. Traffic to retailers was split evenly between the desktop and mobile but sales still heavily favored the PC. Mobile devices accounted for 31 percent of sales and the desktop generated 69 percent according to Adobe’s estimates. Simultaneously comScore released desktop commerce data for the... [...]

Tracy Maple says, “Online sales for the November-December period jump about 11% as totals hit a record $91.7 billion, according to Adobe. On desktops, web sales increase 11.9% to $63.1 billion, data from comScore shows. Online sales hit their targets this holiday season, with e-commerce sales increasing by double digits year over year, according to data released today from Adobe Inc. and web measurement firm comScore Inc. U.S. online sales totaled $91.7 billion, up 10.5% from $83.0 billion in 2015 and slightly higher than Adobe Digital Insights’ projection of $91.6 billion for the Nov.... [...]