Barry Levine says, “Content recommendation service Taboola is today announcing that it has purchased site personalization and optimization platform Commerce Sciences and will make its capabilities available for free to Taboola’s customers. Backers of the optimization service, which was launched in 2012 by ex-Israeli Intelligence alumni, include Alphabet/Google Chairman CEO Eric Schmidt’s Innovation, Endeavors. Commerce Sciences will discontinue its current freestanding offering, and its employees, based in Tel Aviv, will move to Taboola’s offices in that city. Deal terms were not made... [...]

Ginny Marvin says, “Amazon led the way among big retailers in increasing their digital holiday advertising spend, according to ad sales intelligence firm MediaRadar, which analyzed sales data from October and November 2016 and 2015. The e-commerce giant increased digital ad spend during the early holiday push by 224 percent year over year. Linear TV ad spend also rose — by 76 percent — while its print investment dropped 10 percent. “Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and co-founder of MediaRadar... [...]

Astroblu.com is releasing a new e-commerce WordPress theme today, called the ECOMES Theme. They have surveyed the field of prior e-commerce themes and the needs of businesses doing e-commerce, and have come up with the latest (and possibly, the best) theme for an online e-commerce store. Astroblu’s new theme is a solution for anyone needing an online presence, whether you are an offline merchant who knows people are searching online and want to meet them where they are, or whether you are a merchant who only sells online, or whether you are a consultant helping other businesses get online.... [...]

Sean Jackson says, “Of all the pages on your site, there is only one that actually makes you money: your purchase page. But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system. If you are serious about selling digital goods online, then you will want to listen to this episode. We deep dive into the specific elements you must have on your purchase page to maximize sales conversions. And we go one step further and discuss the “other” page that is as important as your purchase page. In this 30-minute episode, Jessica Frick... [...]

Shopify team says, “Ecommerce sales are ramping up in the United States, with consumers doing more than half of their shopping online, according to ComScore and UPS. But the U.S. isn’t the only country seeing explosive growth in online sales; research from eMarketer predict’s that global ecommerce sales will hit $1.9 trillion this year, with double-digit growth nearing $4 trillion by 2020. Your online store gives you the ability to sell to every corner of the world where prospective customers have access to the web. However, many online merchants continue to shrug off this opportunity... [...]

Jeff Rajeck says, “That marketing is ‘all about the data’ has now become so widely accepted that many marketers are left wondering, what’s next? To some, the future of data looks a lot like the present. Data is something marketers send upwards to business intelligence systems (BI) and report performance. Speaking to company marketers at a recent Digital Cream Singapore, though, it seems that others have a much different view of marketing data. Many attendees indicated that they are no longer just handing over their data to demonstrate return on investment (ROI), but they... [...]

George Anderson says, “It’s no secret that e-commerce adoption in the B2B market is still light-years behind B2C. The B2B market is extremely complex, and B2B e-commerce websites aren’t as simple as B2C online stores. This complexity has kept B2B selling largely in offline mode. However, all of that is changing. As Forrester reports, the B2B e-commerce market is expected to reach $1.2 trillion in the next 5 years. B2B companies are pursuing e-commerce solutions with a vigor which we haven’t seen before. Today’s B2B executives and operations managers understand the benefits which... [...]

Ben Davis says, “AI has myriad applications in our industry, but how quickly will marketers accept that the machines know best? We all like to believe we are rational human beings, and can understand the power of machine learning, just as we understand the simple logic of an A/B test. But how will company cultures react to machines that could be seen to undermine your star copywriter or best biz dev guy? The rise of the machines Machine learning is used to predict how people will react, which is basically what all marketers want to understand. Applications include: personalising advertising informing... [...]

Nikki Gilliland says, “What will be the biggest trends to hit the world of ecommerce next year? With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about. If you’d like to learn more about ecommerce, book yourself into one of the following training courses from Econsultancy: Ecommerce and Online Retailing Training Conversion Optimisation – How to Deliver Digital Growth Training Usability and Persuasion in E-commerce Training Seamless customer experience Matt Curry, Head of Ecommerce at LoveHoney: I... [...]

George Andersom says, “It’s no secret that e-commerce adoption in the B2B market is still light-years behind B2C. The B2B market is extremely complex, and B2B e-commerce websites aren’t as simple as B2C online stores. This complexity has kept B2B selling largely in offline mode. However, all of that is changing. As Forrester reports, the B2B e-commerce market is expected to reach $1.2 trillion in the next 5 years. B2B companies are pursuing e-commerce solutions with a vigor which we haven’t seen before. Today’s B2B executives and operations managers understand the benefits which... [...]