Nikki Gilliland says, “Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.

Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).

Shoppers are simply required to scan smartphones as they enter, leaving Amazon’s “just walk out” technology to detect exactly what’s being taken and charge it to their Prime accounts.

It’s one of the first ever examples of a truly seamless customer experience – a trend that’s predicted to be big in the world of ecommerce this year.

So, what can we learn from the concept?

Here’s a few factors for marketers to consider.

Getting out of the customer’s way

According to Amazon, the store uses a combination of “computer vision, deep learning algorithms and sensor fusion” to create a seamless experience for customers”.

What can marketers learn from Amazon Go’s customer experience?


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