Richard Lazazzera says, “As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it’s because you have a leaky bucket. A website that leaks visitors as fast... [...]

Chloe McKenna says, “Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion. Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all. Did you know that German customers expect a wide range of payment options to be available including bank transfer, direct debit and invoice for payment after they receive an order? Did you... [...]

Corey Ferreira says, “With the announcement of Twitter’s acquisition of Periscope, a lot of business owners and marketers have been scrambling to figure out the best way to use this new platform to grow their business. If you’re unfamiliar with Periscope, it’s an app (for iOS and Android) that allows you to live stream video to strangers and your Twitter followers from your phone or tablet. Viewers can comment and “heart” live streams as they watch, to interact with the broadcaster. Alternatively, Meerkat, another similar live streaming app for phones and tablets, has also taken... [...]

Laura Ramos says, “C’mon, admit it. How many times have you heard this?: “We generate a ton of leads for sales, and they barely follow-up on any of them.” “Leads? You call those leads? Send us better leads so we CAN follow-up…” Despite advances in marketing automation and an increased focus on accountability, the old sales-marketing divide is alive and well. Marketing technology and processes have yet to turn the sales and marketing boxing ring into a night of candlelit dinners. And similar tensions will likely persist since these teams have different... [...]

Ted Ammon says, “The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering. Who’s Shopping on Mobile Devices? Mobile purchase now make up 34% of all ecommerce purchases, with 40% forecast by the end of this year. In the US, 53% of those sales take place on smartphones, with the rest on tablets. Only Japan sees more sales on smartphones... [...]

Adam Weiss says, “It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users have bought products online, which amounts to more than 1 billion online buyers and growing. This year, global e-commerce is expected to grow nearly 21 percent worldwide to $1.59 trillion, as online retailers continue to expand to new geographies. However,  the move to international commerce may be perceived as expensive and risky, and perhaps some feel the research involved and local knowledge necessary for success isn’t worth... [...]

Martin Beck says, “Remember the Facebook Buy button? Amid recent news of Pinterest and Google joining the e-commerce land rush, you could be excused for wondering what happened to the social network’s own in-stream commerce effort. That experiment, launched last July and limited to a small number of merchants, is still in beta. But starting today it will be tested with more merchants. E-commerce platformShopify announced that it is offering access to the Buy button to a bigger group of its U.S. clients. Shopify, which also is a partner in Pinterest’s Buyable Pins that are due later this... [...]

Corey Beale says, “The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. They’re not the first or the only to use hero images, but they’re one of the most visible—and they use them a lot. If Apple uses them, they must work, right? Before you embark on a mission to change everything on your website, let’s take a look at some important information. What Are Hero Images? If you’re not sure what hero images are, take a quick look at Apple’s website, Tommy Hilfiger’s, or Ulta’s. The first thing you see on... [...]

Peter O’Neill says, “I like working with my colleague Tim Harmon, our coryphée on channel enablement on the B2B marketing research team, one reason being that he works from his home office in Half Moon Bay, Northern California, and I can visit him for meetings. I know the area well because I lived there myself for three years back in my HP days. In 2000 and 2001, I had an exciting project managing several experimental joint ventures with companies like Ariba, Bank of America, Broadvision, and Yahoo. We wanted to offer an enterprise version of Yahoo.com to be integrated into company... [...]

JP Mangalindan says, “Former Yahoo executive Anand Chandrasekaran is leaving India’s largest mobile operator Bharti Airtel after just 13 months for Snapdeal, Mashable has learned from sources familiar with the matter. Chandrasekaran, whose last day with Bharti Airtel is Wednesday, confirmed his departurefrom the business to Re/code in May but did not specify then where exactly he was headed. His move is significant given the companies involved and their positions in India, which is the world’s best-performing emerging market last year, followed by the Philippines and Indonesia“. Former... [...]